The word “advocacy” might sound overwhelming at first to a woman business owner who has never engaged with her legislators or testified on Capitol Hill about an issue that impacts her business, but it shouldn’t be. It’s as simple as sending an email to start a...
By Mark S. Lee, Small Business Guest Blogger, Crain’s Detroit Business As a business owner, you’re confronted with needs and challenges each and every day—from running the day-to-day operations, to staffing, to growing profitably. But what does it take to become...
By Paula Chiocchi, President and Founder, Outward Media, Inc. Gone are the days when open rates reigned supreme in e-mail marketing. Today, engagement is emerging as the most important measure of e-mail success. Knowing that those whom you are targeting with your...
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