Regain Focus and Propel Your Business Forward

Jul 19, 2023 | First Person

By J Franco, CEO and chief strategist of Franco Innovative Media & Marketing and member of NAWBO Austin

As we find ourselves in the summer months, this is the opportune moment to hit pause, reflect and recalibrate. The beauty of this time of year is the space it provides to reassess and realign not only your business strategies, but also your mindset. Particularly as female entrepreneurs, maintaining our unique mindset and ethos is integral to our business success.

The excitement of setting fresh, ambitious goals at the beginning of the year can fade as we get bogged down in the day-to-day. Around this time, you may find that you’ve not progressed as you’d hoped or that the path you’ve chosen isn’t leading to the desired destination. These are not reasons for discouragement, but rather a call to refocus. A check-in is a powerful tool to help you get back on track, ensure that you’re still in alignment with your initial objectives and adapt to any unexpected changes.

Assess Your Mindset

Our mindset is the driving force behind our actions and decisions. As entrepreneurs, it’s crucial to consistently nurture a growth mindset—the belief that we can improve, learn and pivot when needed. Sometimes, despite our best efforts, we fall short of our goals. If this is the case, remember, it is not a failure but an opportunity to learn and grow.

When reviewing your progress this summer, focus on what you’ve achieved and how you’ve grown rather than what hasn’t gone to plan. Use this time to celebrate your successes, however big or small, and acknowledge your resilience in overcoming the obstacles encountered. Cultivating a positive mindset will not only help you stay motivated but also drive you to reach greater heights.

Revisit Your Marketing Strategy

Your marketing strategy should be a dynamic, evolving roadmap that is adaptable to shifts in the business landscape. The mid-year point is the perfect time to analyze your current strategy. Has it delivered the expected results? Has your business pivoted in ways that make the original plan irrelevant or less effective?

Examine your marketing tactics and the ROI they are providing. It’s also a good time to reassess your target market—are you still reaching the right audience? Are there new demographics to tap into? Don’t shy away from making necessary shifts. In this ever-changing business environment, being adaptable is not just an advantage but a necessity.

Realign with Your Business Goals

Changes in the business world are constant, and your initial goals may no longer align with your current reality. Take this opportunity to reassess your goals, both short-term and long-term. Don’t be afraid to make adjustments based on your business’s current situation and market conditions.

So, how do we refocus our mindset and business goals? Here are three tips to guide you:

Tip 1: Start Journaling: Writing can provide clarity and insight, helping you understand your thoughts and emotions better. It’s a wonderful tool for self-discovery and can also aid in creating a positive mindset.

Tip 2: Data Analysis: Numbers tell a story. Analyze your business data thoroughly to understand where your marketing strategies are succeeding and where they might be falling short. This will help you make informed adjustments.

Tip 3: Seek External Input: Feedback is a gift. Engage with mentors, peers or coaches for their insights. They might provide a fresh perspective or suggest innovative solutions you hadn’t considered.

Remember, there is no such thing as an unmovable plan. Business, like life, is about adaptation and growth. Allow your summer check-in to be a time of reenergizing, realigning and re-envisioning the exciting road ahead. Here’s to a successful second half!


About the Author…

J Franco is CEO and chief strategist of Franco Innovative Media & Marketing (FIMM) in Katy, Texas. The firm specializes in social media, ads, chatbots and funnels—powerful lead-generation strategies that work synergistically to create a fine-tuned marketing engine for every client. The team at FIMM is dedicated to delivering customized solutions tailored to each client’s unique needs, helping them achieve remarkable results. Learn more here and here.


Skip to content