By Tracy Rickard of Tracy’s Total Wellness and NAWBO Orlando
In today’s digital age, entrepreneurs and small business owners face unprecedented pressure to be “on” all the time.
They feel compelled to be active on every social media platform, implement countless marketing strategies and adopt every new tool and AI solution. The burden can be overwhelming. This “do it all” mentality often leads to burnout, decreased productivity and disconnection from what truly matters in a heart-centered business.
As someone who nearly reached the breaking point last year, I’ve learned that sometimes the best path forward is taking a step back. The relentless pursuit of more—more leads, more clients, more events, more platforms, more tools, more strategies—was pulling me away from my core mission and draining my passion for my work.
As the owner of Tracy’s Total Wellness, I create unique programs that help women transition from chaos to clarity through integrated bodywork, mindfulness practices and soul-centered techniques. My mission is to guide women back to their authentic selves, helping them realign with their soul-purpose and find balance in their lives.
However, I discovered that by working so hard on my business, I had stopped enjoying working in my business. So I’ve made 2025 the year I get “Back to Basics.” And this is what I’ve found:
The Pressure to Do It All
Many entrepreneurs, especially solopreneurs, fall into the trap of thinking they need to:
- Maintain active profiles on every social media platform
- Master every new marketing technique
- Implement all the latest technology, automation and AI tools
- Network in every possible space, both online and offline
- Keep up with every industry trend and development
This approach isn’t just unsustainable—it’s counterproductive. When we spread ourselves too thin, we lose the depth and quality that make our businesses unique and valuable.
A good friend of mine who helps with my marketing once told me, “There’s no silver bullet for successful marketing.” She told me that if I was trying to be everywhere at once, I might as well be nowhere. “Find the platform you enjoy being on,” she said. “The one that makes you feel the most sociable, and that’s where you’ll have social media success.”
I’ll admit that for a lot of the technical pieces and parts I don’t do well, I outsource. This solidified for me that I can’t wear every hat in running my business and do everything by myself every day. I had to ask for help.
Finding Clarity Through Simplification
The pivotal turning point came when I started asking myself fundamental questions:
- What truly brings me joy in my work?
- How do I genuinely want to serve my clients?
- What are my core values and how can my business reflect them?
- Which activities actually drive meaningful results?
Back to Basics: The Power of Authenticity
By returning to these foundational questions, I discovered that authentic connections and meaningful relationships were at the heart of my business success. Instead of chasing every new trend, I focused on:
- Nurturing genuine relationships with clients and strategic partners
- Choosing marketing channels that align with my strengths and values
- Creating systems that support work-life balance
- Investing in quality over quantity in all aspects of business
- And let’s not forget, I asked for help
The Results of Simplification
This shift back to basics has transformed my business. Not only has it helped prevent burnout, but it has also led to:
- More meaningful client relationships
- Improved service quality
- Better work-life balance
- Sustainable business growth
- Renewed passion for my work
The pressure to do everything and be everywhere is real, but it doesn’t have to define your entrepreneurial journey. By getting back to basics, focusing on what truly matters and building authentic relationships, you can create a sustainable business that not only survives but thrives.
Remember: Success isn’t about doing everything—it’s about carrying out your soul-purpose in a way that aligns with your values and brings you joy. And leaves room for spending time with loved ones, playing in nature and binge watching I Love Lucy and Bob’s Burgers!
About the Author…
Tracy Rickard has empowered hundreds of women as a certified health/life coach, yoga teacher, licensed massage therapist and energy worker to transform their trauma into purpose. Learn more about Tracy’s Total Wellness here and follow Tracy on Facebook, LinkedIn and Instagram.