It’s safe to say that marketing has come a long way. In the 1900s, a simple radio ad would have had people flocking to your business. If you apply the same tactic now, chances are, your business won’t see the light of day. Even though most marketing methods have changed, however, the intent stays the same—to improve brand awareness.
Change is inevitable, especially in entrepreneurship and marketing. If you want your audience to recognize your brand, you have to effectively market it. But flyers and word of mouth alone won’t do the trick. You have to embrace innovation and adapt to the constant changes.
Different forms of marketing arise now and then and entrepreneurs must be aware of these. They have to realign their strategies, as that’s the only way to remain competitive. With that said, here are the current trends shaping the future of business marketing:
Artificial Intelligence (AI)
AI is gaining much popularity in the digital marketing field. Right now, at least 51% of businesses are using it and that number is set to rise in coming years.
AI helps companies create a personalized experience for their customers. As businesses have improved their AI systems, they have seen increases in sales. This has led to 71% of businesses now thinking about using the strategy for their companies, too.
Content marketing has been an important part of effective brand marketing. It helps people gain insight about a product or service and it’s one of the main drivers of sales in businesses. The more people know about your products, the more interested they will be in buying them. This increases your chances of turning them into loyal customers—the reason why it will continue to play a big role in shaping marketing strategies in the future.
People nowadays are more aware of promotions and marketing tactics. Before buying a product, they do their research. Most of them don’t like to buy from companies they don’t trust. That’s why it’s important to establish transparency between you and your audiences. In fact, surveys shows that 94% of people are more likely to be loyal to companies that are transparent about their products.
Social Media Marketing
There are a lot of reasons why social media will affect the future of marketing. For one, almost everybody is on it these days. It gives your company an easier way to reach and connect with target audiences. By paying for ads, you can have your business posted all around the social media platform.
On top of that, social media gives businesses a chance to answer customers’ inquiries. Through chats and comments, you can connect with your customers in real-time. Customers, then, can get the answers to their questions without hassle. This results in increased customer satisfaction.
People don’t like seeing irrelevant ads on their computer and phone screens. They also don’t appreciate getting cold calls on products they’re not interested in. The best way for businesses to bring in sales is to provide a personalized experience.
There are a lot of tools these days that can help you collect and filter customer data. From there, you can personalize product offerings that appeal to their exact tastes. Research shows that 80% of consumers would buy from a company that offers personalized services. Moreover, 52% of consumers are willing to provide information for a personalized experience.
The Bottom Line
Marketing strategies are constantly changing. That’s why entrepreneurs must always keep an eye out for innovations. This way, you can plan your marketing strategies accordingly. For now, tapping into these trends can help your business stand out from the crowd.
Rumzz Bajwa is a writer and content marketer at SMB Compass. She enjoys spending time with her family. She also loves experiencing new moments and investigating new subjects that expand her points of view. You can frequently find her immersed in a good book or out searching for a new experience.