Business “Communication is the key to healthy relationships and a sustainable business. NAWBO stands as the most valuable organization for women business owners, and for this very reason, everyone should know about NAWBO. In my role as Director of Public Relations,...
When I saw that the September issue of NAWBO ONE was about certification—a topic very close to my entrepreneurial heart—you can imagine my excitement. I’ve spent years working on different sides of the government contracting arena where certification is key, first...
The Workflex in the 21st Century Act would make it easier for employers to offer innovative paid leave and flexible work options to support employees’ work/life needs, while enabling employers to attract and retain the talent they need to meet their business goals....
When you stop at Starbucks to grab your morning latte, have you ever thought about how many coffee brands there are and how you chose Starbucks as your go-to? Is it the mermaid logo? The tall, grande and venti cup sizes that the baristas personalize with your name?...
Whether it’s print or digital marketing, social media or public relations, a remarkable number of studies that have been conducted in recent years indicate women marketers outperform men. As one male marketing executive who teaches brand management to MBA students...
By Scott Oldford, contributing writer, as originally featured in Entrepreneur magazine Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point...
Wells Fargo understands that women-owned businesses drive innovation, create jobs and support economic growth across the nation––and they’re also a smart investment. That’s why Wells Fargo recently announced it is extending its commitment to diverse businesses with...
If you’re like most people out there, you probably describe yourself as a “visual learner.” You learn, engage, communicate and appreciate things more naturally when they are visually shown to you. That’s at the crux of how Reema Dutt and her team at Luminoustudios...
Sure, being a lawyer requires a strong analytical and pragmatic mind. But as Susan L. Dawson is proving, it also helps to add a dose of creativity and innovation to help diverse clients find solutions to tough business and legal challenges. As a founding partner of...
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