Dawn Nichols

Head of Digital Marketing Strategy, Walmart Business

As the head of digital marketing strategy at Walmart Business, Dawn leads the team driving digital customer acquisition, demand generation, lifecycle marketing and retention for SMB, enterprise and institutional buyers. She collaborates with product, sales and finance teams to develop and execute a B2B customer marketing strategy that supports Walmart’s omni-channel vision. Dawn leverages her expertise in online marketing, CRM, content creation and automation to optimize the customer journey and segmentation across inbound and outbound touchpoints. She also drives digital and performance marketing strategies specific to B2B customers and leads marketing investment decisions, software tools and technology onboarding.