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Leveraging Reviews for Digital Marketing and Business Success
As a business owner, you’re surely aware of the kind of impact reviews can have on your bottom line. Your customers are probably aware of this too, at least in passing, but they’re often unlikely to take the time to leave reviews. It’s a problem of diffusion of...
NAWBO SFBA Seeks An Executive Director
We are kicking off 2018 with a search for a part-time Executive Director. Do you know someone who is passionate about women-owned businesses, is based in the Bay Area, has fantastic organizational skills and is comfortable seeking out corporate funding? The full job...
7 Tips to Follow When Using Social Media for Business
It wasn’t so long ago that message boards, chat rooms, and email were the only possible outlets for casual social interaction online. The scope and variety of social media we take for granted today simply didn’t exist. Even in high-tech cities like San Francisco,...
The Unique Challenges of Marketing for B Corps
For B Corps, as well as marketing your business message and branding, you will often find yourself dedicating some of your marketing efforts to communicating the very concept of a B Corp certification. Unlike more common certifications, like “Fair-Trade” or “Organic”,...
How to Achieve Better SEO Copywriting Results through Testing
As an SEO copywriter, you’ll get better results, more traction, more visibility, and more conversions if you use a testing and data analysis process to track and improve the results of your writing. You’ll build a stronger portfolio, keep your clients happier, and,...
5 Ways to Create Better User Experience
By now, if you’re reading this post, odds are you’re already familiar with the basic concept of “User Experience.” It’s been a buzzword in a variety of industries for a while now. Most recently a darling of the tech industry, it’s hatched into the mainstream and been...
Raising Capital with Crowdfunding
On April 5, 2012, President Obama signed the JOBS Act. This law created three new ways to raise capital using public advertising – i.e. investment crowdfunding. Below is a summary of the new tools in the tool box created under the JOBS Act. Note that even before the...
June President’s Message
Thanks for joining NAWBO! This month NAWBO-SFBA has fun, inspiring event you won’t want to miss. Meet the first female Blackhawk pilot. Elizabeth will be joining us all the way from Texas. Join us July 7th from 5:30-8 at the Sir Francis Drake Hotel in San Francisco....