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As digital marketing has blossomed into a global industry, there has been a great deal of innovation and refinement. Even so, there are still a good number of digital marketing mistakes that too many brands still make. These are the 5 self-sabotaging mistakes,...

Selling with social media is tough if you don't know what you're doing. This is because social media is primarily used for branding, not selling. However, that doesn't mean that you can't use it to make sales, and generate revenue if you’re smart about it. Let's go...

Twitter for businesses is aimed at growing a targeted follower base, networking and making connections, creating engagement with target audiences, increasing brand awareness, and converting followers into leads, customers, or clients. The following document outlines...

Knowing how to optimize a blog post will gain you a better return on your content marketing efforts. Creating a post that is optimized for SEO, optimized for social media, and optimized for user experience, creates credibility for the brand. Also incorporate calls to...

Best Email Marketing Practices for Businesses The top business owners in the San Francisco Bay Area know how important it is to stay at the forefront of their customers’ minds, so that when a need arises, they’ll be chosen to meet it. One of the most important tools...

There are many ways to create a top-performing social media strategy in the 21st century. But before you can begin, you will need a workable game plan. It's a good idea to start by asking yourself a series of questions. Who is your audience? What interests, inspires...

Many small business owners are losing out on potential traffic, because their web presences are not fully optimized for SEO. This may be from inexperience, a lack of knowledge or time, or a failure to realize just how important SEO is. The good news is that those...

Influencer Marketing has become the hot new thing on the digital marketing landscape. It’s been around for a while now, and it’s really starting to come into its own as a major digital marketing channel. Still, it does require you to entrust your brand or your product...

More than once, we’ve pointed out that, of all the various remarketing channels, email marketing consistently shows the highest ROI (Return on Investment). It makes sense when you think about it. Unlike other channels, the people you’re marketing to have already...