Latest News
NAWBO SFBA President featured in Inc.
NAWBO-SFBA president Nooshin Behroyan is featured in the September 2020 issue of Inc. Check out the article by clicking here.
NAWBO SFBA Participates in International Visitor Leadership Program
On Thursday, December 5, 2019, NAWBO SFBA and Sydni Craig-Hart, CEO of Smart Simple Marketing, hosted a group of 18 prominent and emerging fashion designers from the Near East and North Africa region nominated by the U.S. Department of State to participate in its...
10 Things to Review to Assess the Health of Your Business
10 Things to Review to Assess the Health of Your Business by Sydni Craig-Hart, Smart Simple Marketing The beginning of the year means it's time to begin preparing for an even more profitable 2020. The first important thing you can do is to assess the health of...
Best Practices: How to Market Your Small Business Consistently When You Have NO Time
Best Practices: How to Market Your Small Business Consistently When You Have NO Time by Sydni Craig-Hart, Smart Simple Marketing You know you need to market consistently. You have the best intentions of doing so. But you find yourself constantly distracted by the...
How to Grow Your Small Business Using Instagram, LinkedIn and Yelp
Do you know where your next customer is coming from? 73% of small business owners report using social media to attract more customers and revenue. Are you one of them? If so, you probably know that your Instagram, LinkedIn, and Yelp profiles can help you: Create...
How to Follow Up With Prospects (Even When You’re Insanely Busy)
Can you see yourself there? IMAGINE that every event you attend is filled to the brim with prospects – new clients, potential referral partners, and people who can’t wait to become paying customers. You leave the event with stacks of business cards – and you look...
4 SEO Tips that Will Make Your Business Grow
Looking for innovative methods to improve website productivity? Search engine ranking is critical to ensure the best performance for your business systems. Explore the following four search engine optimization (SEO) tips for enhancing your business. #1: Strategic...
The Solopreneurship Misconception, and What You Need To Know
Here's the thing. As solopreneurs, we take a lot of pride in picking ourselves up by our bootstraps and building a business. We give ourselves credit, but the feeling of self-completion we get is insidious, sneaking into our thoughts and clouding our judgments. It's...
3 Great Strategies to Grow Your Mailing List
Your mailing list isn’t a static, unchanging thing. It can be too easy to forget sometimes that it can deplete due to attrition or the changing needs and circumstances of your audience, all while it quietly chugs away in the background of your outreach operations week...
5 Self-Sabotaging Digital Marketing Mistakes, Missteps, and Pitfalls
As digital marketing has blossomed into a global industry, there has been a great deal of innovation and refinement. Even so, there are still a good number of digital marketing mistakes that too many brands still make. These are the 5 self-sabotaging mistakes,...
5 Ways to Sell Your Products Online With Social Media
Selling with social media is tough if you don't know what you're doing. This is because social media is primarily used for branding, not selling. However, that doesn't mean that you can't use it to make sales, and generate revenue if you’re smart about it. Let's go...
Twitter 101 for Business
Twitter for businesses is aimed at growing a targeted follower base, networking and making connections, creating engagement with target audiences, increasing brand awareness, and converting followers into leads, customers, or clients. The following document outlines...