Knowing how to optimize a blog post will gain you a better return on your content marketing efforts. Creating a post that is optimized for SEO, optimized for social media, and optimized for user experience, creates credibility for the brand. Also incorporate calls to...

Best Email Marketing Practices for Businesses The top business owners in the San Francisco Bay Area know how important it is to stay at the forefront of their customers’ minds, so that when a need arises, they’ll be chosen to meet it. One of the most important tools...

There are many ways to create a top-performing social media strategy in the 21st century. But before you can begin, you will need a workable game plan. It's a good idea to start by asking yourself a series of questions. Who is your audience? What interests, inspires...

Many small business owners are losing out on potential traffic, because their web presences are not fully optimized for SEO. This may be from inexperience, a lack of knowledge or time, or a failure to realize just how important SEO is. The good news is that those...

Influencer Marketing has become the hot new thing on the digital marketing landscape. It’s been around for a while now, and it’s really starting to come into its own as a major digital marketing channel. Still, it does require you to entrust your brand or your product...

More than once, we’ve pointed out that, of all the various remarketing channels, email marketing consistently shows the highest ROI (Return on Investment). It makes sense when you think about it. Unlike other channels, the people you’re marketing to have already...

As a business owner, you’re surely aware of the kind of impact reviews can have on your bottom line. Your customers are probably aware of this too, at least in passing, but they’re often unlikely to take the time to leave reviews. It’s a problem of diffusion of...

As an SEO copywriter, you’ll get better results, more traction, more visibility, and more conversions if you use a testing and data analysis process to track and improve the results of your writing. You’ll build a stronger portfolio, keep your clients happier, and,...

By now, if you’re reading this post, odds are you’re already familiar with the basic concept of “User Experience.” It’s been a buzzword in a variety of industries for a while now. Most recently a darling of the tech industry, it’s hatched into the mainstream and been...