Amazon is committed to small business success.
More than 60% of sales in Amazon’s store come from independent sellers- most of which are small and medium-sized businesses. Whether you’re thinking of starting your own e-commerce business or looking to grow from physical retail to digital, selling online can unlock significant opportunities. Learn more with the resources below.
Resources to Launch & Grow your Business
Sell.amazon.com
Your go-to destination to create an Amazon seller account and access resources to get started selling on Amazon.
Amazon Business
Amazon offers its own business-to-business (B2B) marketplace, Amazon Business. If you’re looking to sell products to businesses and organizations – from sole proprietorships to large enterprises, governments, schools, and healthcare organizations – check out this resource to create a B2B account.
Beginner’s Guide to Selling
Guidance for businesses to register, get started, and plan their first 90 days selling on Amazon.
Seller University offers hundreds of thousands of hours of free educational content for sellers at all stages of their journey, covering topics like preparing to sell in the Amazon store, launching your brand, listing your products, and managing logistics.
Amazon Small Business Academy
Amazon Small Business Academy (ASBA) is for early stage entrepreneurs and small business owners looking to learn how to start, build, or launch their businesses online. ASBA offers education, resources, and inspiration for anyone who’s curious about starting a business, has an idea but needs help taking that first step, or has an existing business and is looking to start selling online.
Amazon Black Business Accelerator
Amazon launched the Black Business Accelerator to help empower and drive the success of Black-owned businesses in Amazon’s store. If you are a Black-owned business or know someone who would benefit from this program, check out these resources.
Small Business Digital Alliance
An alliance of industry leaders that connects small businesses with digital tools, trainings, and expanded opportunities to grow their digital networks and reach new customers.
AWS Connected Community
Your one-stop shop to learn more about the cloud and digitization with support from AWS experts and your fellow business leaders.
This is Small Business Podcast
This is Small Business explores the journey to success for small business owners by diving deep into the pivotal moments they have faced and conquered along the way. Brought to you by Amazon, our podcasts follow the ups and downs of starting and building a business, to uncover what it takes to be a successful small business owner today.
Small Business Empowerment Report
Amazon’s 2022 Small Business Empowerment Report highlights the success of independent sellers in Amazon’s store and the innovations and partnerships helping drive their growth.