Connie Adams, VP of Administration

VP of Administration
National Team

From: 2021

Meet NAWBO’s VP of Administration!


Becoming a part of the NAWBO HQ team has undoubtedly filled a need I had in my life to be a part of something bigger than me. I spent most of my professional career before NAWBO in the intense large corporate world as a project and program manager. I learned the vital importance of meeting people where they are, building relationships, communication and embracing change. After having my third child, I decided to retire from the rat race and became a full-time mom and household manager for several years. When I made the decision to dip my toes into the work world again, I knew I wanted to do something the help improve the lives of others as well as to maintain a healthy work-life balance. I was fortunate enough to make a connection with NAWBO and am thrilled to be a part of the amazing team helping propel women business owners!


I have a mantra that I use as the north star of everything I do…believe in better. Whether I’m doing something for work, my family, my community or myself, I always look for ways to improve what we are doing or how we are doing it. With a husband, three kids and three pets keeping me on my toes, there are always opportunities to improve! To center myself from the start, as a part of my daily routine, I love to get up before anyone else in the house and get a run, a bike ride or some type of workout in. That way, I start my day in a quiet way, focus on myself a little and feel like I’ve already accomplished something for the day. I start the day with a clear head and energized.


I spend the majority of my time with my work for NAWBO or running around to school or sporting events. Community starts with family, and to stay connected, we make family dinner a priority as often as possible and maintain a tradition of family game night. When I have the opportunity, I volunteer my time at a local food pantry, and I work on volunteer opportunities with my kids through an organization call Seeds of Caring. This organization is building a generation of empathetic kids through a variety of service projects and meaningful, age-appropriate conversations. From racism to homelessness, they don’t shy away from a tough topic and instill kindness and empathy from a young age.

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