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Business Resilience: Expanding Globally for Business Sustainability

Join us to explore the untapped potential of global markets. Discover how expanding your business globally not only unlocks new opportunities, but also enhances resilience against economic fluctuations. Hear from experienced business owners, explore international trade potential and gain essential insights and resources for building resilience through global business expansion. Learn how to navigate the process with confidence and leverage the support of World Trade Centers to fortify your business strategy.

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MEET THE MODERATOR:

Kimberley Vuitel, Trade Services Manager, World Trade Center Northern California

Kimberley is focused on developing and implementing international trade programs and events in support of the WTCNC’s overall strategic goals. Previously, she served as Export Trade Specialist at the World Trade Center St. Louis working to identify and support new exporters with a strong focus on minority, women, and immigrant-owned businesses. Earlier, Kimberley spent 17 years working with Victorinox, the Swiss Army Knife company. She served as VP, of International Sales and later, Director of Product Management. She led the team responsible for growing international business from 15% to 35% of company revenue and conceived and directed the go-to-market strategy for the launch of Wenger Travel Gear (a Victorinox brand) in 30+ new international markets.

MEET THE SPEAKERS:

Marjorie  Spitalnik, founder and CEO of Little Rebels

As the founder and CEO of Little Rebels, a pioneering plush doll collection inspired by iconic women such as Amelia Earhart, Marjorie brings over 15 years of dynamic experience in advertising and communications, driven by boundless creativity and fueled by the passion of her own daughter. With a background as a distinguished alumna of the U.S. State Department’s Young Leaders of the Americas Initiative and a Master’s in Entrepreneurship for Kids and Youth, along with prestigious training from the ECLA Program at Columbia Business School, she’s dedicated to personal and professional growth while advocating for the empowerment of women and children globally.

Sarah Lee, founder, CEO and creative director of Sarah’s Silks

Sarah is the founder, CEO and Creative Director of Sarah’s Silks, an international toy company specializing in creating Waldorf-inspired imaginative play toys. Sarah started making toys for her young children 30 years ago and has since grown Sarah’s Silks into a multimillion-dollar wholesale and retail business bringing Playsilks, Dressups, Waldorf Dolls and unique wooden toys to market. Sarah and her team sell Sarah’s Silks on their retail Shopify Plus website, B2B on their wholesale website and on Faire, and they are on Amazon (FBA) in USA, Canada, Australia and UK.

Nichole MacDonald, chief bag lady of Sash Bag

Nichole is a single mom, a successful business owner and a passionate advocate for creating positive change. She is the founder and CEO of Sash Bag, a multi-million- dollar business that started in her garage, and has since grown into a thriving company that has impacted the lives of over 150,000 people. Nichole is also an ontological coach and leadership trainer, which has helped her to cultivate a deep sense of self-awareness and empathy. This has translated into her business as well, as she strives to create a supportive and empowering environment for her employees and teams.