Archetypes are universal themes within stories and systems. Having learned that two thirds of businesses don’t survive their founders’ lifetime inspired Rebecca to engage archetypes from the most powerful, enduring, and renewing force she knew, the natural world, and apply them to challenges and growth opportunities her business faced.

The Animal Archetypes gave Rebecca a framework through which she transformed her companies from entrepreneurial leadership, that which is dependent on its founder, to professional management, a structure that is scalable and self-replicating. 

The Nature of Business will explore the fundamental behavioral attributes of ten common animals and discuss how those attributes are essential for success in business. This talk will give you a new vocabulary for motivating your team and improving performance.  Learn why every team needs a skunk to guide its growth and development. Come find out why the squirrel would never miss the opportunity to hear this talk.

Presented by Rebecca Fyffe, CEO and Director of Research at Landmark Pest Management, NAWBO Chicago and NAWBO’s Woman Business Owner of the Year

Rebecca Fyffe is an award-winning entrepreneur who founded the innovative, green pest control firm Landmark Pest Management. She is the 2020 NAWBO Business Owner of the Year, and was also named the 2018 SBA National Small Business Person of the Year, the highest award the federal government gives to a business owner. Rebecca coaches and mentors other business owners and she believes that nature is a powerful teacher and muse.