To say that women business owners are busy is like saying airplane pilots need to stay awake on the job. Both are ridiculously obvious.
Women in business in this tough economic environment are juggling more than ever before. Established owners are rolling up their sleeves like they did 10-plus years ago to handle day-to-day tasks they thought had been forever delegated. New business owners face tougher hurdles than in recent years past to acquire credit and hold pricing firm while still making a profit. Larger businesses are facing crucial decisions about whether to spend precious cash reserves while questioning the true state of the economic recovery. In short, women owning businesses of all sizes are struggling to balance their time with the daunting issues of enormous day-to-day challenges.
The result is the ultimate irony. There is less time in their business days to plan ahead, yet planning for a stronger and better business is more crucial than in our most memorable past. Targeting opportunities for the road ahead, establishing new business relationships, delving into community and political causes and exploring international possibilities are all keys to becoming stronger companies in this ever-changing environment.
It’s why this month’s 2011 NAWBO® Women’s Business Conference, August 31st-September 1st at the Manchester Grand Hyatt in San Diego, California, is a must-attend for owners of businesses of all sizes. The conference format allows you to tailor your own experience. You will focus on areas that will have the most impact on your business; while also availing yourself to incredible speakers and once-in-a-lifetime relationship opportunities. Plus, this year’s condensed one-and-a-half-day format is the perfect compromise to address the “not enough time” challenge. Share your thoughts here on what you’re most excited about and hope to get from this year’s conference. I’ll look forward to seeing you there!
—Helen Han, NAWBO® President and CEO