Without strong customer service, small businesses struggle. At the heart of what we do, taking care of customers is paramount. It builds our referrals and bottom lines as happy customers share their experience, add-on services and return without additional marketing costs.
Technology touches every aspect of our business and customer service is no different. Whether you’re meeting in person or via Skype, emailing with customers or responding to their queries on social networking sites, one-to-one connections with customers are more important than ever.
Regardless of how technology will change our approach, the strategy for keeping customers happy remains the same—provide quality products and services, deliver on your promises, listen to feedback and make adjustments. What have you done to change your approach in customer service? What was the hardest lesson you learned as you were getting started?
—Helen Han, NAWBO President and CEO