Scrappy: A Little Book About Choosing to Play Big by Terri Sjodin

Oct 11, 2016 | Uncategorized

Scrappy is defined as “Full of fighting spirit—synonymous with having moxie, being feisty, enthusiastic, gutsy, lively and spunky.” As this author knows—and many small business owners will find out—being “scrappy” is what it takes to play big in business.

Terri Sjodin’s new book Scrappy: A Little Book About Choosing to Play Big is about just that. Maybe you’ve been told time and time again that if you pay your dues and keep plugging away, you’ll gain enough experience through “the school of hard knocks” to be successful. That might be true. But maybe you want to reach your goals faster. Maybe you want to earn more, beat the odds—and do it with class and style. If so, it’s time to get scrappy.

Scrappy people see big problems and come up with big solutions. Or they see ordinary challenges and find new paths to extraordinary results. They’re like the entrepreneur who turned his home into an indoor jungle—complete with waterfalls, tropical birds and a live baboon—to sell investors on the now-famous Rainforest Café restaurant chain. Or the Girl Scout who skipped the usual door-to-door cookie sales and set up a table outside a medical marijuana dispensary, selling 117 boxes in just two hours.

It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance…but are they? In today’s world, you need more than just an occasional burst of creativity. You need a consistent attitude, a proven strategy and a tactical plan for execution. That’s where Scrappy can help, by explaining and demonstrating the unique elements behind any successful scrappy effort.

Drawing on research, interviews and her own personal experience, the author identifies the habits that will help you get into the right mindset. She shares stories of scrappy tactics that have worked, and those that have crashed and burned, in order to provide practical takeaways for achieving your vision, whatever it might be. She explains, for instance….

  • Why getting scrappy is a choice to play big.
  • How to cultivate your best ideas.
  • How to manage risks and bounce back from mistakes and failures.
  • How to scale a scrappy culture within any organization, big or small.

As Terri puts it, “This is not another book about persistence, although scrappy and persistent make a winning combination. Nothing annoys a persistent person more than a scrappy person who pulls off a classy, unexpected, amazing effort to land the deal, the sale or the opportunity.”

Terri addresses her fans at the Scrappy book release event at Barnes & Noble in August (left). NAWBO National CEO Jen Earle and Board Member Loreen Gilbert take part in an audience Q&A (right).


About the Author

Terri Sjodin is the Principal and Founder of Sjodin Communications, a public speaking, sales training and consulting firm based in Newport Beach, California. She is the author of the book, Small Message, Big Impact, which hit the New York Times, USA Today and Wall Street Journal Bestseller Lists. Her latest book Scrappy was released in August 2016 by Penguin Random House. For more than 20 years, Terri has served as a speaker and consultant to an impressive list of corporations, associations, academic conferences, CEOs and members of U.S. Congress. Terri has also been an active member of NAWBO-Orange County since 2012.

For more information about Scrappy, visit

As a NAWBO member, Terri is thrilled to be able to offer this exclusive audio sneak preview of Scrappy: Click here.

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