NAWBO is proud to once again join the Small Business Saturday Coalition to, together with American Express, support this year’s Small Business Saturday® celebration, which takes place on November 30. Small Business Saturday is a day dedicated to supporting the independent businesses that make our communities unique and provide invaluable contributions to our economy.
Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2018, U.S. shoppers reported spending an estimated $17.8 billion at independent retailers and restaurants on the day, according to the 2018 Small Business Saturday Consumer Insights Survey. In addition, the Small Business Economic Impact Study from American Express found that an average two-thirds of every dollar ($0.67) spent at small businesses in the U.S. stays in the local community, meaning a consumer’s local impact during the holiday shopping season can be significant.
Small Business Saturday celebrates the diversity of small businesses across the U.S. and NAWBO recognizes the importance of supporting small businesses, the jobs they help create and the culture they foster in local communities. The Small Business Economic Impact Study also found that in addition to small businesses directly employing members of the community, spending by those small businesses and their employees in the area also supports local jobs—in fact, for every 10 jobs at a small business another seven are supported in the local community.
Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.