Meet Jennifer Martin, NAWBO Institute Certification Manager

Dec 14, 2022 | Meet the Team


It’s my honor to be able to work alongside NAWBO leadership in helping women business owners become certified. Every single woman business owner who applies for WBE and/or MWBE certification through the NAWBO Institute is given careful consideration and is celebrated. The certification team believes certification, for women by women, is the pathway to helping every woman business owner achieve her dreams. Each applicant is helping to create a movement larger than herself as we are better together.


Having an attitude of gratitude takes zero talent and makes all the difference. This is the lesson I’m constantly teaching and modeling for my daughter and her close group of friends. A warm smile is universally welcoming to all and brings people together. A smile is a simple gesture with remarkable results. When I smile, it reminds my face that I cannot always control the outcome, but I can control my efforts.


A constant in my life has been the power of belonging to a circle of women. In my youth, I discovered the value of all-girl team sports. In my professional life, I’ve worked in female-dominant spaces like elementary education, nursing and women’s entrepreneurship. As a girl mom, I stay mindful of modeling the powerful dynamic of an all-female team and am very proud of the group of girls that I mentor weekly in leadership and sports. I often have a house full of other people’s kids and dogs. And I love it. Building community is my “why” and my “how” in fulfilling my life’s purpose.


Get Certified as a WBE and/or MWBE

For women business owners, becoming certified as a Women’s Business Enterprise (WBE) or Minority Women’s Business Enterprise (MWBE) gives customers confidence that they’re buying from a legitimate woman-owned business. NAWBO Institute Certification* carries distinct credibility because of who we are. We live and breathe women business owners and have developed this unique program with the help of certified women business owners to give all women business owners access. There are still a number of spots available in our beta phase of the first 100. Learn more here.

* Please note that our NAWBO partners featured in this communication may not necessarily support or accept NAWBO Institute Certification. 


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