“A lot the companies we serve are small, but they have their sights on becoming bigger,” said Scanlon, an executive with NAWBO (the National Association of Women Business Owners) “They are thinking bigger. We adopted that as our theme, and its really striking a chord in the community. Small business owners are brainstorming and saying ‘we must think bigger, we must think broader.’ Every time they do that, they’re invoking our brand.”