Beyond Charity: The Biggest Impact Is Business With a Heart

Mar 11, 2016 | Partner News

By Real Leaders, a NAWBO media partner

“People think that running a non-profit is easy,” says Vicki Escarra, Global CEO of Opportunity International. “Like something you do when you retire, kick back and work a couple of days a week. But the reality is: it’s very tough.”

Escarra knows all about tough: she was promoted to chief marketing officer of global operations for Delta Air Lines in the week before 9/11. What followed tested her leadership to the limits, and she learned that sometimes you need to recognize that certain business models have served you well, but might one day become obsolete. She’s of the opinion that In the midst of tremendous change lies real leadership.

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