Interview and Q&A Sponsored by Corporate Partner Wells Fargo
(August 23, 2011) — The NAWBO® Women’s Business Conference 2011, August 31-September 1 at the Manchester Grand Hyatt in San Diego, California, is designed from start to finish to help women and small business owners grow through our most high impact, interactive platform ever. Some of the greatest insights and inspiration attendees will receive are those that come from trailblazing women who have grown their businesses to unprecedented levels of success.
NAWBO® is honored to have trailblazer Lisa Price at this year’s Women’s Business Conference to share her story during a 30-minute interview hosted by NAWBO® corporate partner Wells Fargo. The session will be followed by an audience Q&A. Lisa will discuss starting her business, challenges and success factors she faced and how she has created product and branding that is both innovative and environmentally friendly.
“Lisa’s story is unique because while it began in a diverse market segment, she has grown it into a nationally recognized brand with universal appeal,” shares NAWBO® President and CEO Helen Han. “This year’s NAWBO® membership survey revealed that the vast majority of woman business owners are focused on business growth as their primary goal in the next three years, and examples of growth like Carol’s Daughter offer tremendous insight and inspiration.”
“Wells Fargo is proud to support NAWBO® in their quest of helping women business owners succeed financially and to be the platinum sponsor of the 2011 Women’s Business Conference,” says Kim Young, Wells Fargo’s Southern California Regional President. “We are also thrilled to have special guest Carol’s Daughter Founder Lisa Price featured at the conference. Lisa has successfully created an empire that has not only survived during this economic downturn, but has thrived to a multi-million-dollar business. She is a remarkable and savvy businesswoman and is an inspiration to all.”
Lisa’s success story started in the early 1990s when she began experimenting with making her own fragrances and perfume sprays when she wasn’t busy working to produce the legendary sitcom The Cosby Show. When the show ended in 1992, Lisa used the end of one chapter of her life to embark on another. With $100 in cash, her own kitchen and the notion that people should follow their hearts, Lisa started building her beauty collection.
In 1994, Lisa officially established Carol’s Daughter (the company lovingly named after her mother). Years later, after an appearance on The Oprah Winfrey Show that sparked enthusiasm and the support of celebrity spokeswomen like Mary J. Blige and Jada Pinkett Smith, Carol’s Daughter now sells millions of dollars worth of products, employs more than 80 staff members and boasts nine stores across the country, with a flagship store in Harlem, New York.
And, like NAWBO® members and most entrepreneurs today, Lisa plans to grow her business further. “We want to expand,” Lisa has said. “And we do want to reach new customers, because there are a lot of people who do not always identify themselves or the products they buy by race. That’s why we are trying to talk to our customers in terms of skin types and conditions, hair textures and types. But we want to do that without alienating our core customer. We are extremely grateful for every one of them.”
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Founded in 1975, the National Association of Women Business Owners® (NAWBO®) propels women entrepreneurs into economic, social and political spheres of power worldwide by: strengthening the wealth creating capacity of our members and promoting economic development within the entrepreneurial community; creating innovative and effective change in the business culture; building strategic alliances, coalitions and affiliations; and transforming public policy and influencing opinion makers. Learn more at www.nawbo.org.