Generation Next | NAWBO

Throughout history, it’s always the responsibility of the next generation—and then the next—to carry the torch forward; to build on what’s already been created or accomplished and blaze a unique trail of their own.

Just think about NAWBO, which was founded in 1975 by a dozen like-minded women in the D.C. area who wanted to share information and create a community to further and strengthen their entrepreneurial interests. Every generation of NAWBO leaders who have followed have left their mark on this organization.

One day NAWBO will be in the capable hands of not myself and my fellow National and chapter leaders, but those of the next generation of diverse and talented women business owners. In fact, many of these young women are already part of our organization as NAWBO NextGen members.

NextGen is our growing membership category for recent college graduates or current students on the entrepreneurial track or even current high school students with existing businesses. It features special events throughout the year with topics curated to meet their unique needs and a NextGen Forum each fall featuring more great topics and opportunities.

When I think about NAWBO’s NextGen, this quote comes to mind: “There is no better exercise for your heart than reaching down and helping to lift someone up.” If you have the opportunity to encourage, support or mentor a young or emerging woman business owner, don’t hesitate. Extend your hand to help lift her up.

Here are a few ideas for how to support this next generation:

Let them know there are resources. Too many women (of all ages) try to “do it all” when they don’t need to, not realizing they can tap into so many resources available in their NAWBO or local community.

Share your personal technology wins. Leading a business can be all-consuming, so sharing your personal technology wins can give them a leg up. Even if they can’t afford employees yet, they can absolutely take advantage of free and low-cost apps and platforms. 

Make time for face-to-face interaction. It’s hard to go it alone, so if you want to help them, let them pick your brain. Invite them to coffee or lunch (even over Zoom) just to learn more about them and provide insights you’ve gleaned from your journey. Introduce them to a few of your entrepreneurial friends too.

Open doors to funding sources. Access to capital is a major issue for every generation of women business owners. Helping young women fund their businesses by sharing your knowledge and connections can be one of the most impactful ways to assist them in getting their business off the ground or to the next level.

Every time I reach down to help lift another woman up, it definitely makes my heart happy. I hope it does the same for you and that together we can help inspire and impact the next generation of women business owners!


—Cristina Morales Heaney
  2021-2022 NAWBO National Board Chair

Related Posts

NAWBO Upcoming Events Blog
June 17, 2022

By Rosaria Cain NAWBO President   What’s Next? Beginning in July, our President-Elect Ania...

Culture Is Queen
June 15, 2022

Here at NAWBO, culture is vital. Everything we do, from our mission and values, to our goals and...

Nourish to Flourish
May 18, 2022

May is Mental Health Awareness Month and if any silver linings have come out of a prolonged...

Certified for Success
April 20, 2022

Getting certified as a woman-owned business takes commitment and more often than not grit. But it...

A Message From Our President - Life...
March 30, 2022

Have you ever wondered what life could look like once you leave your business? Have you always...

Beyond Your Business
March 16, 2022

When you first started your business, it was important to create the business you wanted—from the...

A Message From Our President: Mentoring...
March 02, 2022

Growing up, I never really had anyone to look up to. Not only that, but when I made up my mind and...

Calling all Women of Vision- Have we...
February 09, 2022

  Calling all Women of Vision- Have we got a conference for you!   By Rosaria Cain NAWBO...

A Message From Our President: New Year...
February 02, 2022

HAPPY NEW YEAR! It’s been a wildly eventful couple of years, and 2021 has felt endless at times....

New Year, New Team
January 19, 2022

If you want to know a person’s character, look at the company they keep. That’s true too about an...

A Message From Our President: Looking...
January 04, 2022

Happy December! I don’t know about you, but I still find myself asking what year it is! After...

A Message from Our President: Leading...
January 04, 2022

Welcome to May! With spring in bloom and vaccination distribution well underway, we are beginning...

NAWBO PHX Blog
December 23, 2021

What a wild ride this year has been. Bring on 2022! By Rosaria Cain NAWBO President   This year...

2021 Year in Review
December 15, 2021

It’s been a year like no other for our community of women business owners. We kicked off 2021 with...

A Message From Our President
December 13, 2021

  The days are getting shorter and colder, but we still have time left in this year. For many...

A Message from Our President:...
December 13, 2021

As we head into Fall and the final stretches of 2021, I’ve been doing a lot of reflecting on the...

Powering the Dreams of Women Business...
November 19, 2021

We all have “that moment” and I remember mine like it was yesterday. I was working in corporate...

Upcoming NAWBO Events
November 15, 2021

At NAWBO, we are thankful for so many reasons. By Rosaria Cain NAWBO President   I am thankful...

NAWBO Chicago Board of Directors...
November 03, 2021

Name: Lynette DeRose Company: Supporting Strategies | Chicago Southland Role on Board: Treasurer...

Membership Insights: Power Your Dream
November 03, 2021

The last year has proven a little challenging for business owners. What have you done to continue...