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Celebrating Women’s History Month & 50 Years of NAWBO
As you know, March is Women’s History Month, and I want to take a moment to celebrate you—a woman business leader who is impacting your industry, driving innovation, and lifting communities through your vision and determination. This year is especially meaningful as...
NAWBO SFBA Participates in International Visitor Leadership Program
On Thursday, December 5, 2019, NAWBO SFBA and Sydni Craig-Hart, CEO of Smart Simple Marketing, hosted a group of 18 prominent and emerging fashion designers from the Near East and North Africa region nominated by the U.S. Department of State to participate in its...
Best Practices: How to Market Your Small Business Consistently When You Have NO Time
Best Practices: How to Market Your Small Business Consistently When You Have NO Time by Sydni Craig-Hart, Smart Simple Marketing You know you need to market consistently. You have the best intentions of doing so. But you find yourself constantly distracted by the...
How to Grow Your Small Business Using Instagram, LinkedIn and Yelp
Do you know where your next customer is coming from? 73% of small business owners report using social media to attract more customers and revenue. Are you one of them? If so, you probably know that your Instagram, LinkedIn, and Yelp profiles can help you: Create...
4 SEO Tips that Will Make Your Business Grow
Looking for innovative methods to improve website productivity? Search engine ranking is critical to ensure the best performance for your business systems. Explore the following four search engine optimization (SEO) tips for enhancing your business. #1: Strategic...
5 Ways to Sell Your Products Online With Social Media
Selling with social media is tough if you don't know what you're doing. This is because social media is primarily used for branding, not selling. However, that doesn't mean that you can't use it to make sales, and generate revenue if you’re smart about it. Let's go...
5 Easy Ways to Grow and Nurture Your Email List
More than once, we’ve pointed out that, of all the various remarketing channels, email marketing consistently shows the highest ROI (Return on Investment). It makes sense when you think about it. Unlike other channels, the people you’re marketing to have already...
Leveraging Reviews for Digital Marketing and Business Success
As a business owner, you’re surely aware of the kind of impact reviews can have on your bottom line. Your customers are probably aware of this too, at least in passing, but they’re often unlikely to take the time to leave reviews. It’s a problem of diffusion of...