Here's the thing. As solopreneurs, we take a lot of pride in picking ourselves up by our bootstraps and building a business. We give ourselves credit, but the feeling of self-completion we get is insidious, sneaking into our thoughts and clouding our judgments. It's chick to think of ourselves as being wholly independent, but it's a conceit. The big secret about solopreneurship is that there's no such thing as a soloprenuer. No One Goes It Alone
Read MoreAs an SEO copywriter, you’ll get better results, more traction, more visibility, and more conversions if you use a testing and data analysis process to track and improve the results of your writing. You’ll build a stronger portfolio, keep your clients happier, and, without putting too fine a point on it, it’s good for your bottom line. So, read on, and find out how you can leverage data to improve your copywriting. Testing It all starts with data collection. You have an hypothesis, or you want to try something new? Put it to the test.
Read MoreBy now, if you’re reading this post, odds are you’re already familiar with the basic concept of “User Experience.” It’s been a buzzword in a variety of industries for a while now. Most recently a darling of the tech industry, it’s hatched into the mainstream and been appropriated as a shorthand metaphor for a variety of forms of interaction – everything from storefront checkouts to automotive dashboards. But having said that, though the term is ubiquitous, many people aren’t sure precisely what it really means, why it’s important, or how they can build with it.
Read MoreThanks for joining NAWBO! This month NAWBO-SFBA has fun, inspiring event you won’t want to miss. Meet the first female Blackhawk pilot. Elizabeth will be joining us all the way from Texas. Join us July 7th from 5:30-8 at the Sir Francis Drake Hotel in San Francisco. Registration is open!
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