One of the most underrated strategies for building a strong business is effectively connecting with your clients or customers. In this era of technology where just about everything is automated, we forget the importance of the "connection". As humans, we are ultimately social beings, driven by the connections.
In a quick search online, I came across a few great articles with specific tips for connecting and then strengthening that connections.
Small Business Trends compiled this list of 10 ways to connect to your clients. They range from Facebook to CRM's to understanding your customer's psychological motivation for being your client. Quick read. And effective. Read the article here.
Entrepreneur.com includes a list of 7 ways to build relationships with your prospects and deepen your connection with your customers. As we know, it's not enough to create a great product or service. I would say these are spot on. Read them here.
This Huffington Post author recommends 25 ways you should connect with your client. It's a lot, but simple.. Read the list here.
Point here: connect with your prospects and your customers. Deeper, better and more often than you probably do.