Business Tips: Choose the Best Communications Tools for Your Business | NAWBO

At the crux of keeping a business running efficiently is clear and consistent communications––between employees, customers, partners and more. With so many communications tools out there, we’ve got some tips to help you decide on the right ones to help your woman-owned business flourish. 

#1: Streamline to improve productivity 
Research has shown that employees switch applications 1,100 times per day, toggling between up to 35 different ones in each shift. That’s a lot of lost productivity! Finding an all-in-one tool that streamlines communications can drastically improve business efficiency. 

#2: Amp up security 
The surge of video conferencing the last two years has also led to a surge in security breaches, like “Zoombombing.” Case in point: Zoombombing cases got so high, the FBI intervened to issue a warning to videoconferencing users. With that in mind, keep security a top priority when researching communications tools to protect your business’s privacy. 
 
#3: Consider your entire team
Many businesses have a diverse team made up of different ages, experiences and tech abilities on the “tech savvy continuum.” As you search for communications tools, remember to consider: “Does this meet the needs of everyone on my team?” Seek out intuitive, easy-to-learn tools that all team members will love to use. 

#4: Understand your business’s needs
When it comes to communications tools, one size doesn’t fit all. Remember that your needs will be specialized depending on your industry, size and services. Consider features like business analytics, video calling tools, task management and digital project boards to find the best fit that will grow with you.

#5: Don’t forget social media
Recent reports show that 3.78 billion users are on social media daily—that’s about half of the entire world’s population. What’s more, about 54% of browsers use social media to research products. When thinking about communications tools, be sure to prioritize social media to engage current and potential employees and customers.