Join us in a fun and interactive training as you will learn how to obtain an enhanced approach to different marketing strategies and effective resources to strengthen your business presence in all sectors. Gain an understanding of how to promote your services and capabilities resulting in being awarded contracts/jobs, and a stronger market presence.
Major takeaway - Importance of effective marketing through technical writing based on target audiences; "Capability Statement", using the power of "your words and your content" to obtain contracts/jobs
Ms. Kaaren-Lyn Graves is the Project Director of the American Indian, Alaska Native, and Native Hawaiian (AIANNH) Project, a grant funded by the United States Department of Commerce, Bureau of Minority Business Development Agency (MBDA). In her role, she oversees business development services designed specifically for American Indians, Alaska Natives, and Native Hawaiians in Arizona, Utah, Nevada, and the Navajo Nation. Ms. Graves has also proudly served in the public and private sectors for more than twenty-five (25) years. She remains passionate about helping entrepreneurs and business owners alike grow their business through education, timely resources, and consulting services. Ms. Graves is a natural and respected leader with a robust background working in political environments, including serving as the Project Manager and Data Content Manager on a Health & Human Services Initiative on a former Arizona Governor’s initiative. Ms. Graves also developed financial forecasting documents resulting in awarded grants, general funds, and monetary awards ranging from $935 thousand dollars to $4 million dollars per year.
As a business owner, Ms. Graves created documents consisting of grant proposals, resumes, capability statements, business plans, responses to solicitations, and marketing documents for her clients, including a political sub-division, chamber of commerce, students, business owners, and military servicepersons located in the United States, Afghanistan, Dubai, and Germany.