Upcoming NAWBO Events | NAWBO

Rebranding NAWBO and rebranding business is fraught with challenges.

 

For those of you who have indulged in branding, you know how tough this process is. We just finished a photo shoot that was highly stylized. You will see it on these pages. We all are wearing black with white button down shirts and red shoes. It represents a shot of unity. And yet, each of us has our own spin on what how we put this look together.

 

We used knoodle. Full disclosure: this is my company. We donated the photo shoot so we could hire a veteran photographer in Paul Markow. Creative Director Ivan Galaz directed the shoot. Together we took shot after shot following the path set forth by the vision board. This whole process reminded me of how difficult rebrands are.

 

Not everyone was able to make it. Some didn’t care for the concept. Some were out of town. But in the end, the majority of board members turned out and had a great time, pretending to be models. The studio had a look of a Hollywood set, complete with music, fans (so that our hair could blow in the wind) and professional hair and makeup. Mary Reid, the makeup artist, has worked with models and superstars all over the world. And she did make us be our best self- that and a little photo retouching!

 

This year, the idea is to be relevant for business women of all types. This includes women who own every size of business, who want a voice locally and nationally, love to meet other women, build contacts, find new friends and have a clear connection to what goes on in Washington DC.

 

Lessons learned over the years regarding rebrands:

 

  • Never do marketing by committee. Leave it to the one person who is responsible to avoid a homogenized vision of mediocrity.
  • Start with a clear vision and strategy by those you most want to reach. It will serve as the foundation for all that you do.
  • Brand everything using the positioning the you have chosen, a strong logo, and a common color palette.
  • Develop the brand with a strong voice that is consistent through every medium.
  • Be strong. Throw all materials away with previous logos, branding, and all leftovers. Past brands should remain unseen to prevent confusion. This is the hardest for businesses to achieve because we all hate to throw away the things we have spent money on.

 

Rosaria Cain

President

 

Related Posts

Powering the Dreams of Women Business...
November 19, 2021

We all have “that moment” and I remember mine like it was yesterday. I was working in corporate...

Upcoming NAWBO Events
November 15, 2021

At NAWBO, we are thankful for so many reasons. By Rosaria Cain NAWBO President   I am thankful...

NAWBO Chicago Board of Directors...
November 03, 2021

Name: Lynette DeRose Company: Supporting Strategies | Chicago Southland Role on Board: Treasurer...

Membership Insights: Power Your Dream
November 03, 2021

The last year has proven a little challenging for business owners. What have you done to continue...

Mary Balistreri Joins the NAWBO Chicago...
November 03, 2021

  Mary Balistreri Joins the NAWBO Chicago Board   This Fall marked an exciting new chapter for ...

Technology Takeaways For the Road Ahead
October 29, 2021

We really saw the value of technology during the pandemic; imagine the difference if COVID struck...

Continuing the Vision and Legacy
October 19, 2021

In 1975, there were no business organizations with membership open to women entrepreneurs, so a...

A Message from Our President:...
October 06, 2021

As we head into Fall and the final stretches of 2021, I’ve been doing a lot of reflecting on the...

Communication Is Everything
September 15, 2021

Communicating internally with employees and externally with customers and vendors has always been...

Upcoming NAWBO Events
September 13, 2021

knoodle PR Director Katy Hansen interviews gubernatorial candidate Kari Lake in first program....

Upcoming NAWBO Events
August 20, 2021

President, Rosaria Cain     As we emerge from 2020 with a vaccine and a new way of looking at...

Caring For You Is Caring For Your...
August 18, 2021

Entrepreneurship has so many positives—your time is yours to control, you are building something...

NAWBO National Commends U.S. Senate...
July 27, 2021

NAWBO National looks forward to continuing work with SBA on behalf of women business owners....

Quality vs. Quantity in the Art of...
July 21, 2021

Scaling a business is a delicate art. As entrepreneurs, most all of us want our businesses to grow...

A Message from Our President: Quality...
July 07, 2021

During COVID, I did something a little crazy. As the pandemic was in full swing and my business...

A Message From Our President: #...
July 02, 2021

It’s June, which means summer is finally here! I don’t know about you, but I’m happy to finally...

Rooted in Advocacy
June 16, 2021

  There’s a time and place for everything, and for our #NAWBOVoice that speaks out for not only...

Leading the Way: The Ultimate Test
May 19, 2021

Whether you manage a team of two or 200, this prolonged pandemic has no doubt been the ultimate...

A Message from Our President: Leading...
May 03, 2021

Welcome to May! With spring in bloom and vaccination distribution well underway, we are beginning...

Minding the Rules
April 21, 2021

Compliance is a catch-all term for how well you mind the rules—the laws and regulations governing...