NAWBO members are driving the economic growth of Phoenix; Trio offers secrets to their success | NAWBO

PHOENIX—May 7, 2018--Three members of the Phoenix chapter of the National Association of Women Business Owner (NAWBO) are part of the elite group of the top Women-Owned Businesses as named by the Phoenix Business Journal. Each Phoenix business owner learned early in their career that women do business differently than their male counterparts. Rosaria Cain, Robin Orchard and Ginger Clayton recently shared valuable advice for other female entrepreneurs.

Cain is the CEO of Knoodle, a full-service advertising and marketing agency. “I started my business 19 years ago because I was tired of working for stupid men in corporate America,” she says. Cain attests that a large contributor to the success of Knoodle was knowing that she was in control of her choices. She stresses the importance of creating a workplace where people can work in harmony to serve the needs of clients.

“As women, we all have these choices and should not fall prey to the ‘#MeToo’ movement or self-victimization,” Cain explains. “Instead, we should take it upon ourselves to create vibrant change, paving the way for future success for ourselves and other women.” Last year, Cain rejoined NAWBO to take advantage of its National reach to other successful women entrepreneurs through its conferences and NAWBO Circle.

For Orchard, President of Orchard Medical Consulting, a national leader in providing nurse care management, success came from not trying to build her business like a man. “Generally speaking, men like to learn by ‘doing’,” she explains. “Women tend to thrive in a group environment that is filled with talented people who readily and generously offer advice.  I have found NAWBO to be just that place.”

Orchard has been a member of NAWBO for over 10 years and uses the relationships she has built with members to receive valuable business advice. As a past mentor of NAWBO’s award-winning Mentoring Program, Orchard generously sponsors the program so other newer women business owners can thrive.

Clayton is the owner of Elontec, a single-source provider of office furniture, relocation and technology solutions since 1997. Business success for her came by understanding how to balance all the roles a woman faces. Being entrepreneurial, Clayton saw that she must not only help others through her business, but through community service.

“As women business owners, we face great challenges from managing our business, servicing the non-profit community, raising children, being wives, and often caring for elder parents,” she says. “We have to continuously listen, learn and lead to create a legacy.”

And a legacy is definitely what Clayton is creating.  In 2013, she founded the Diaper Bank of Central Arizona to build a sustainable Diaper Bank resource that enables Valley non-profit agencies to help their clients by providing diapers.

“These three amazing women are an inspiration to NAWBO Phoenix members,” says Ronit Urman, 2018-19 NAWBO Phoenix President. “They remind us that as women, we can accomplish anything. It takes a clear picture of the change you want to create; a group environment filled with talented people who readily offer advice, and the desire to create a legacy. And, lots of hard work.”

Urman invites the community to join NAWBO on June 13 to meet these inspirational women as the organization celebrates them and the achievements of other amazing women at the NAWBO Desert Diamonds Gala. For more information and to register visit www.nawbophx.org/events .

About NAWBO

NAWBO is an organization that works to: strengthen the wealth-creating capacity of its members and promote economic development; create innovative and effective changes in the business culture; build strategic alliances, coalitions, and affiliations; and transform public policy and influence opinion makers. For more information about the Phoenix Metro Chapter, visit www.nawbophx.org .

Related Posts

A Message from Our President: Leading...
May 03, 2021

Welcome to May! With spring in bloom and vaccination distribution well underway, we are beginning...

Minding the Rules
April 21, 2021

Compliance is a catch-all term for how well you mind the rules—the laws and regulations governing...

A Message From Our President: Minding...
April 07, 2021

Happy April! With some doses of warmer weather and stretches with real sunshine, I hope you are...

A Message from Our President: People...
March 31, 2021

Happy March! We are so excited (and relieved) that Spring is finally upon us! The theme this month...

Our Most Important Asset: Our People
March 17, 2021

At NAWBO, we know our most important asset is our people—the amazingly talented and diverse women...

Think Inclusive from the Start
February 17, 2021

The positive impacts of diversity and inclusion (D&I) are clear and run deep. In fact, we’ve...

A Message from Our President: Think...
February 03, 2021

If January wasn’t the “Fresh Start” to 2021 you were expecting, that’s okay! The beauty of fresh...

Member Spotlight: Ashley Logan
February 03, 2021

ASHLEY LOGAN Founder & CEO, Yakkety Yak   When Ashley Logan started in content marketing in...

A Message From Our President: Fresh...
February 02, 2021

Happy New Year! We can’t believe it’s already 2021, but we’re so glad to leave 2020 behind. Our...

Here’s to Fresh Starts!
January 20, 2021

“I want every day to be a fresh start on expanding what is possible.”  ―Oprah Winfrey   There’s...

Driven By Purpose
December 17, 2020

Several months into this year’s pandemic in the U.S., a Forbes article reported that a lot of...

A Message From Our President
December 04, 2020

  The days are getting shorter and colder, but we still have time left in this year. For many...

Let's Take A Retirement Test Drive
November 24, 2020

As a new year approaches, you are likely putting plans in place for your future. With the...

Positively In the Flow
November 19, 2020

  Quite simply, cash flow—the money flowing in and out of our businesses each month—is...

NAWBO Chicago Logo
As The NAWBO National Conference 2020...
November 02, 2020

To me, being Brave is being Courageous.  To meet the challenges that we face every day as business...

Keep Your Eyes on the Road Ahead
October 29, 2020

You know how a good driver keeps their eyes on the road ahead? That’s how we need to think about...

Not Fearless, Just Brave
Not Fearless, Just Tremendously Brave
October 29, 2020

  It’s not what you learn from an experience, but how it changes you. And I know I speak for so...

NAWBO Chicago Logo
As a small business owner, what signs...
October 19, 2020

For my business, I had a lot of clients who were skeptical of taking classes online even though it...

Continuing the Vision and Legacy
August 07, 2020

In 1975, there were no business organizations with membership open to women entrepreneurs, so a...

Trust the Process
August 07, 2020

Our biggest lesson for KDM was to trust the process, no matter where it leads and trust the team...