Don't Neglect the Follow-Up | NAWBO

I recently returned from a large conference.  If you attended any large conference recently, you probably met many amazing people.  You are, more than likely, back in your office with a stack of business cards sitting on your desk with great intentions of calling, emailing and maybe even handwriting each of them.  You probably have a thousand other priorities that could easily take precedence over starting your follow-up process OR you don’t have a thousand other things staring you in the face, but you don’t have a clue how to start a successful follow-up campaign.

Sure, you could start making phone calls, leaving voicemails, waiting to hear back then getting frustrated because people are not calling you back.  You might also send a few emails, but when people are not as responsive as you’d like you may get discouraged and discontinue your efforts.  Don’t allow fear, frustration or lack of knowledge concerning follow-up be the reason your profit shrinks.

I have a colleague (we’ll call her Angelica) who went to an event and made some great connections.  She especially connected with one prospective client named Donna.  They had a great initial interaction and Angelica was sure that Donna was her ideal client.

After the conference, Angelica returned to her office and placed the stack of cards she’d collected from the event on her desk.  Her full intention was to contact each person to set up meetings.  She started with great excitement.  After making just a few phone calls, her enthusiasm waned.  Leaving voice mail after voice mail seemed like a futile endeavor.  She found her focus on the follow-up process diminishing as other projects took precedence.  Before long a couple of weeks had passed and she hadn’t even touched the cards again.

Angelica went to a new event a few weeks later and who did she run into? Donna, of course.  They reconnected eagerly and struck up a conversation to catch up.  Donna proceeded to tell Angelica how she had just hired a coach.  A coach in the same industry as Angelica, with the same expertise as Angelica.  Donna went on to explain how her new coach had been so persistent in pursuing her business that it just felt right to hire her.  Angelica maintained her smile, but inside she felt devastated.  She realized that had she continued to reach out, she might be ‘the new coach’ instead.  (by the way, Donna invested 15K with the new coach)

It was because of stories like this that I created Hands-Free Follow-Up, a done for you follow-up system.  I realize that some of our clients will do great if I teach them a follow-up system, whereas others just don’t have or can’t make the time to follow-up.  This solution allows our clients to focus on their area of genius while we do the follow-up to make sure they have a full pipeline, lots of discovery or get-acquainted meetings, and full events.

If you don’t have a follow-up system that works for you, please get one. I’m sure you are leaving loads of money on the table without one.  If you need help, ask for it.  It’s great to be a giver, but it’s bad business to give good business away by not following up.

If you’d like a jump-start on your follow-up system – download my free Follow-Up Cheat Sheet.

For more information on Hands-Free Follow-Up check it out here.

About the Author: 

Tish Times brings a sense of purpose and authenticity back to networking & sales. She works with companies and entrepreneurs who aren’t effectively leveraging networking as the entry point to the sales process to increase revenue. Times merges proven sales strategies with interpersonal awareness to create effective networking and follow-up plans that produce results while still feeling natural. Through her signature program, the Unstoppable Confidence Sales Academy, she helps clients develop authentic sales strategies to increase profit, skyrocket confidence, and build genuine connections.

For more information visit www.TishTimes.com

The post Don’t neglect the follow-up appeared first on NAWBO Phoenix Blog.

Related Posts

New Year, New Team
January 19, 2022

If you want to know a person’s character, look at the company they keep. That’s true too about an...

A Message From Our President: New Year...
January 04, 2022

HAPPY NEW YEAR! It’s been a wildly eventful couple of years, and 2021 has felt endless at times....

A Message From Our President: Looking...
January 04, 2022

Happy December! I don’t know about you, but I still find myself asking what year it is! After...

A Message from Our President: Leading...
January 04, 2022

Welcome to May! With spring in bloom and vaccination distribution well underway, we are beginning...

NAWBO PHX Blog
December 23, 2021

What a wild ride this year has been. Bring on 2022! By Rosaria Cain NAWBO President   This year...

2021 Year in Review
December 15, 2021

It’s been a year like no other for our community of women business owners. We kicked off 2021 with...

A Message From Our President
December 13, 2021

  The days are getting shorter and colder, but we still have time left in this year. For many...

A Message from Our President:...
December 13, 2021

As we head into Fall and the final stretches of 2021, I’ve been doing a lot of reflecting on the...

Powering the Dreams of Women Business...
November 19, 2021

We all have “that moment” and I remember mine like it was yesterday. I was working in corporate...

Upcoming NAWBO Events
November 15, 2021

At NAWBO, we are thankful for so many reasons. By Rosaria Cain NAWBO President   I am thankful...

NAWBO Chicago Board of Directors...
November 03, 2021

Name: Lynette DeRose Company: Supporting Strategies | Chicago Southland Role on Board: Treasurer...

Membership Insights: Power Your Dream
November 03, 2021

The last year has proven a little challenging for business owners. What have you done to continue...

Mary Balistreri Joins the NAWBO Chicago...
November 03, 2021

  Mary Balistreri Joins the NAWBO Chicago Board   This Fall marked an exciting new chapter for ...

Technology Takeaways For the Road Ahead
October 29, 2021

We really saw the value of technology during the pandemic; imagine the difference if COVID struck...

Continuing the Vision and Legacy
October 19, 2021

In 1975, there were no business organizations with membership open to women entrepreneurs, so a...

Upcoming NAWBO Events
October 15, 2021

Rebranding NAWBO and rebranding business is fraught with challenges.   For those of you who have...

Communication Is Everything
September 15, 2021

Communicating internally with employees and externally with customers and vendors has always been...

Upcoming NAWBO Events
September 13, 2021

knoodle PR Director Katy Hansen interviews gubernatorial candidate Kari Lake in first program....

Upcoming NAWBO Events
August 20, 2021

President, Rosaria Cain     As we emerge from 2020 with a vaccine and a new way of looking at...

Caring For You Is Caring For Your...
August 18, 2021

Entrepreneurship has so many positives—your time is yours to control, you are building something...