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Local SEO Services for Small Businesses

Best Local SEO Services for Small Businesses

Find a local SEO service provider that will help your business succeed from our top picks for 2024

Raechel Conover

Jamie Ostroe

May 1, 2024

Fact Checked

Traffic can make or break a business, both the online and in-person kind. If you need a way to boost your traffic and increase revenue, you’re in the right place. Local search engine optimization (SEO) services use proven strategies, tools, and current trends to drive more traffic and customers to your business. It’s a vital tool that every business owner needs to utilize. Unfortunately, there are a lot of SEO facts and opinions floating around out there, and it gets confusing.

To help you sort through the top professional SEO services, we’ve compiled a guide identifying the best SEO companies. The following will help you select the perfect solution to your local SEO needs. We provide all the details, including pricing, pros and cons, and expert reviews.

Our Top Picks

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Small Business Local SEO Services Reviews

Our guide will help you identify the best local SEO services for small businesses. Our research began with a list of 31 high-profile local SEO companies. After diving into features, pricing, customer support, and consumer reviews, we narrowed our list down to the five best professional SEO services.

No matter your industry or the size of your business, our guide has you covered. Check out our methodology section below to learn more about our comprehensive research.

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Thrive Internet Marketing Agency

Best for Consistent Results

Thrive Internet Marketing helps small businesses attract, impress, and convert online leads through digital marketing, SEO strategy, social media marketing services, reputation management, web design, and e-commerce, such as Amazon marketing.

Renowned for their proven track record and customized strategies, Thrive excels in delivering tangible results, making them an ideal online marketing partner.

Why We Picked It

Thrive Internet Marketing Pricing and Plans

Starting Price	Number of plans	Free plan	Free trial
Request a quote	Not Specified	No	No

Thrive Internet Marketing creates custom plans and local SEO services for small businesses so that you only pay for the services you need to succeed online. Solutions include local SEO, digital marketing, website design, social media marketing, reputation management, e-commerce SEO, and Amazon marketing. The latter two are services unique to Thrive.

In addition, Thrive Internet Marketing also offers a mobile app that enables them to monitor your digital marketing campaigns, track performance metrics – like Google Analytics, and make informed decisions on the fly. This app provides real-time insights and keeps you connected to your online presence at all times, ensuring you never miss an opportunity to engage with your target audience.

Thrive integrates seamlessly with popular marketing tools, analytics platforms, and e-commerce solutions, making it easy to streamline your operations and enhance your online presence with the right mix of tools and services.

One of Thrive’s standout features is its commitment to providing personalized support and strategic guidance. As a customer, you can rely on their team of experienced professionals to help navigate the complex world of digital marketing, ensuring that their online efforts align with your specific goals and objectives. Numerous positive reviews confirm this.

With Thrive Internet Marketing, small businesses can confidently navigate the digital landscape, maximize online visibility, and achieve sustainable growth.

Who Should Use It

Thrive Internet Marketing has a strong reputation for delivering consistent and measurable results to businesses of all sizes. Their data-driven approach and tailored strategies ensure that you consistently see improvements in online visibility, traffic, and conversion rates.

If you are a small company that values a partner committed to delivering tangible, ROI-driven outcomes, Thrive Internet Marketing is a great match for you.

Thrive Internet Marketing Features

Variety of SEO services offered	✅
Performance dashboard	✅
Marketing add-ons	✅
Up-to-date strategies	✅
Short-term contracts	❌

Pros and Cons

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BrightLocal

Best for Assessing Local Search Performance

BrightLocal is a trusted and innovative digital marketing and SEO agency that empowers small businesses with the tools and insights needed to thrive in the competitive online landscape. With a comprehensive suite of SEO, local SEO, reputation management, and local marketing solutions, BrightLocal provides you with the means to boost your online visibility and drive customer engagement, ensuring lasting success in the digital age.

Why We Picked It

BrightLocal Pricing and Plans

Starting Price	Number of plans	Free plan	Free trial
$39 / month	3	No	14 days

BrightLocal is an affordable digital marketing agency that offers an array of features, including an SEO audit, local SEO strategy, reputation management, and local marketing solutions. BrightLocal will help your business rank higher, grow your reputation, and build citations.

One standout feature is the BrightLocal mobile app that helps you monitor your online presence on the go. Additionally, BrightLocal seamlessly integrates with popular platforms like Google My Business and Facebook, streamlining data management and ensuring all essential insights are available in one place.

BrightLocal offers three plans within a transparent pricing structure that can be either month-to-month or annually. These options make it accessible to businesses of all sizes and budgets.

This easy-to-use solution is a valuable asset for your online marketing efforts. It equips you with the tools needed to implement your local SEO strategy and succeed in the competitive digital marketplace through enhanced visibility and reach.

Who Should Use It

Small, local businesses seeking information about their SEO performance to effectively manage their digital marketing efforts will find BrightLocal affordable, scalable, and user-friendly. With several free tools, a mobile app, seamless integrations, and flexible pricing, BrightLocal is an attractive choice if you need to know where you stand and how to improve your rankings.

BrightLocal Features

Variety of SEO services offered	✅
Performance dashboard	✅
Marketing add-ons	✅
Up-to-date strategies	✅
Short-term contracts	✅

Pros and Cons

Visit Site

SEO Discovery

Best All-In-One Option

SEO Discovery serves businesses that want to enhance their digital presence through local SEO strategy. With deep experience and a global reach, SEO Discovery crafts customized strategies that elevate your online visibility, attract organic traffic, and position your business for digital success.

Why We Picked It

SEO Discovery Pricing and Plans

Starting Price	Number of plans	Free plan	Free trial
$250 / month	4	No	30-minute consultation call

SEO Discovery offers many desirable features, including local SEO, content marketing, PPC advertising, and social media marketing. SEO Discovery prides itself on continuous improvement, providing detailed analytics and regular reports that allow you to monitor your website’s performance and make informed, data-driven decisions.

Further features include mobile optimization and responsive design solutions that ensure your website appears and operates seamlessly across different devices.

Integrations with popular e-commerce platforms and content management systems are available and enable you to incorporate these services into your existing workflows, streamlining the process of monitoring and optimizing your online performance.

SEO Discovery’s pricing structure is transparent and flexible, ensuring access to cost-effective solutions that can be adjusted to match your unique needs and budget constraints. Whether you’re just starting out or seeking to improve your current strategy, SEO Discovery provides the tools and services to enhance your online presence and attract targeted traffic to your website.

Who Should Use It

With a transparent pricing structure, mobile optimization, and integration capabilities, SEO Discovery is the best comprehensive, all-in-one solution if you’re looking to enhance your online presence and navigate the complexities of the digital landscape.

As a small business owner, you will benefit from the tailored approach, allowing you to adapt your strategies and budget to meet specific needs, ultimately leading to greater online success.

SEO Discovery Features

Variety of SEO services offered	✅
Performance dashboard	❌
Marketing add-ons	✅
Up-to-date strategies	✅
Short-term contracts	✅

Pros and Cons

Visit Site

Searchbloom

Best for Technical SEO

Searchbloom is a digital marketing agency known for equipping small businesses with a robust online presence through their proprietary Authority Relevancy Technology (ART) of local SEO.

It offers several free and paid tools specializing in SEO, PPC, and web design. Their in-house expert team creates SEO that produces enhanced visibility and fosters growth, making Searchbloom a go-to partner for small businesses seeking digital success.

Why We Picked It

Searchbloom Pricing and Plans

Starting Price	Number of plans	Free plan	Free trial
Request a quote	Not specified	Free marketing plan	No

Searchbloom offers a comprehensive suite of services with a core focus on enhancing online visibility. These services include national, e-commerce, and local SEO services, PPC management, SEO consulting, and CRO. Searchbloom also offers free tools, including a schema markup generator, local search results, a webpage word count checker tool, and a keyword research mixer.

In addition, a feature executed by their team of SEO experts, Searchbloom provides SEO strategies to ensure your business ranks prominently on search engine results pages (SERPS). This means increased exposure to potential customers.

One standout feature of Searchbloom is its proprietary Advanced Reporting and Tracking system. This allows you to monitor and measure the impact of your digital marketing efforts in real-time, meaning you can make data-driven decisions to improve your online presence. By providing insights into website traffic, lead generation, and conversion rates, this system enables you to fine-tune your digital marketing strategies for maximum efficiency.

Finally, Searchbloom offers mobile app development services and integrates with various platforms and tools, making it easy to streamline your digital marketing efforts and synchronize them with other aspects of your operations.

Who Should Use It

Searchbloom is committed to implementing advanced technical strategies. Combined with their proprietary ART system for data-driven insights, they are a top choice if you’re seeking to enhance your online visibility and search engine rankings through data-driven decisions.

Searchbloom Features

Variety of SEO services offered	✅
Performance dashboard	✅
Marketing add-ons	✅
Up-to-date strategies	✅
Short-term contracts	✅

Pros and Cons

Visit Site

1SEO

Best for Comprehensive Short-Term Contracts

1SEO is a digital marketing agency specializing in tailored solutions for small businesses. Services include digital marketing advertising, local SEO, paid advertising, and creative services. 1SEO creates flexible, custom plans (and pricing structures) for each company to deliver exactly what you need and can afford. With a proven track record backed by case studies of online success, 1SEO will empower your business to thrive online.

Why We Picked It

1SEO Pricing and Plans

Starting Price	Number of plans	Free plan	Free trial
Request a quote	Not Specified	No	No

1SEO offers a range of services tailored to the unique needs of small businesses. One of its standout features is its expert search engine optimization services, including keyword research, on-page optimization, link building, site organization, local SEO, and analytics.

With a data-driven approach and a team of experienced professionals, 1SEO works to optimize websites, improve keyword rankings, and enhance content to attract more potential customers. If you need more than digital marketing, you can also choose from paid advertising and creative services.

1SEO is committed to keeping up with the latest trends and technology. They offer mobile app optimization services to ensure you can reach your target audience on any device they use. Furthermore, 1SEO provides integrations with popular platforms and tools, simplifying the management of various digital marketing efforts. Their focus on staying current in the ever-evolving digital landscape makes them a trusted partner if you want to establish and expand your online presence.

Who Should Use It

1SEO is designed to be flexible and accessible. Their cost-effective solutions allow you to select services that fit your budget, making it an ideal choice to maximize your digital marketing efforts without breaking the bank. 1SEO’s flexible plan and pricing structure ensure you get the best ROI and can scale up, down, or cancel without penalty.

1SEO Features

Variety of SEO services offered	✅
Performance dashboard	✅
Marketing add-ons	✅
Up-to-date strategies	✅
Short-term contracts	✅

Pros and Cons

On this page:

Compare the best Local SEO Services side-by-side

Brand	Best for	Starting Price	Free Option
Thrive Internet Marketing	Consistent Results	Request a price	No
BrightLocal	Assessing	$39 / month	14-day free trial
SEO Discovery	All-In-One Solution	$250 / month	Free 30-minute consultation call
Searchbloom	Technical SEO	Request a quote	Free marketing plan
1SEO	Comprehensive Short-Term Contracts	Request a quote	Free consultation

What is local SEO?

Local SEO is a digital marketing tool that enhances your business’s visibility in online searches within your immediate area. It involves optimizing your website and online presence to ensure that potential customers in your local community can easily find you when searching for the products or services you offer.

What are local SEO ranking factors?

Local SEO ranking factors are the various things search engines like Google search for when determining the position of a business or website in local search results.

These factors are crucial in deciding which companies appear at the top of local search listings. According to Guy Sheetrit, Founder of Over the Top SEO, who has generated over a million leads and generated over 16 million dollars in revenue for local brands, “There are several local SEO ranking factors, but the most important factors include Google My Business listing, NAP consistency in local citations, click-through rate from search results, keywords, and review quality.”

Let’s break those down for you:

Google My Business (GMB) or a Google Business Profile is the information and optimization of your Google My Business listing, including completeness and accuracy.
Consistent NAP is your business information, including your company name, address, and phone number in data, categories, and customer reviews.
On-page SEO campaign means optimizing your website’s on-page elements, such as title tags, meta descriptions, headings, and content, for local keywords and location.
Citations are the number and consistency of mentions of your NAP information across various online directories, websites, and local business listings.
Online reviews matter both in quality and quantity, as well as the sentiment and interactions associated with those reviews on platforms like Google, Yelp, and Facebook.
Click-through rates indicate the engagement and interactions of users with your business online.

Expert AJ Silberman-Moffitt agrees. Silberman-Moffitt, a business professional with over 30 years of experience, including Senior Editor of the SEO department and the Buzz Ambassador at Tandem Buzz, and recently named a Top Copywriting Voice by LinkedIn, says, “In addition to your profile, you should encourage customers to leave Google reviews, as this is a ranking factor. You also want to ensure you create backlinks to your site. It’s one thing for you to give yourself praise, but getting the support of others can help establish your credibility.”

Silberman-Moffitt also lists content marketing, general SEO, and a good user experience once a person lands on your site as must-have ranking features.

What are the benefits of local SEO services for a small business?

There are many benefits for a small business using local SEO efforts. The biggest is an increased online presence that boosts your brand awareness. Others include:

Enhanced online presence
Engagement with local customers
Improved visibility in local search results
Increased customers and business
Higher ranking and access to your vital information
Cost-effective marketing strategy
Precise audience targeting
Efficient customer acquisition
Higher competitive edge
Improved online reputation
Business growth in your local market

Even just having an optimized Google Business Profile can be a tremendous help.

Silberman-Moffitt explains, “There are many benefits of having an optimized Google Business Profile. Per Google, those businesses with completed profiles have a 70% better chance of getting website visitors. On top of that, these businesses also have a 50% greater chance of visitors making a purchase from them.

Even more beneficial is how customers will think a business is considered reputable—2.7 times more likely—than what they think of businesses without completed profiles.”

How much does local SEO cost?

Pricing for local SEO services is all over the place. Of those we reviewed, prices range from $39 (BrightLocal) to $250 (SEO Discovery) a month. But experts say it can cost even more.

“Local SEO services can cost from $500 to $5000 depending on the project scope. For small businesses looking to keep these costs down, I recommend studying free marketing resources provided by Google and implementing them,” says Sheetrit.

While this can seem like a considerable expense to a small business, Silberman-Moffitt finds it worth every penny. “Think about how long it would take to learn and utilize SEO best practices, and then think about how that time could be better spent focusing on other aspects of your company. When all is said and done, regardless of how much the services cost, you’ll realize it was money well spent,” she said.

Local SEO Services Frequently Asked Questions (FAQs)

Why is SEO important for small businesses?

SEO is crucial for small businesses because it enhances online visibility, attracts targeted traffic, builds credibility and trust, and offers a cost-effective marketing strategy. It allows you to compete with large corporations, especially through local SEO. SEO services provide valuable analytics and allow you to adapt to changing market conditions, ensuring long-term results and a competitive edge.

How do I optimize my website for local SEO?

A comprehensive approach to local SEO will help your website rank higher in local search results, driving more targeted traffic to your small business.

Optimizing your website for local SEO involves doing as many of these key steps as possible:

Ensure a consistent NAP (Name, Address, Phone Number) on all pages.
Create a dedicated “Contact Us” or “Locations” page with detailed location information.
Utilize schema markup to provide search engines with structured data about your business.
Encourage customer reviews, respond to them promptly, and include testimonials on your site.
Claim and optimize your Google Business Profile listing.
List your business in relevant local directories.
Ensure your website is mobile-friendly for users on the go.
Create localized content, such as blog posts or landing pages that target local keywords and topics.
High-quality link-building from local websites and organizations.

How much should a small business pay for SEO services?

The cost for local SEO services varies by your location and your exact needs. We have identified prices as low as $39 a month, but some experts say it can range up to $5,000 monthly. While paying a service to handle local SEO for you will save you a considerable amount of time, you can do a few minor things to cut costs, such as creating a consistent NAP, a dedicated contact page, and a Google Business Profile.

Basically, the more you learn to do yourself, the more you will save. Just don’t let it become too time-consuming that it prevents you from focusing on your core business.

Methodology: How we chose the best local SEO services for small businesses

We compiled a list of 31 small business SEO services. Out of these, we identified five prominent vendors that garner significant online attention due to their offered features, customer support, and brand reputation.

Our information-gathering process involves collecting and verifying data from the pool of vendors through:

Interviews
Videos
Live demonstrations
Reviews of vendor and parent company websites

We also implemented our proprietary rating system, assigning scores from 1 (subpar) to 5 (outstanding) in the following categories:

Features
Pricing transparency
Onboarding and support
Brand reputation

Each of these categories carried a weight of 25% in our overall evaluation. In assessing local SEO services for small businesses, we placed emphasis on the following key features:

A variety of SEO services offered
Thorough performance dashboard
Short-term contracts
Marketing extras and add-ons
Up-to-date strategies

This thorough combination of research and interviews created this buying guide. We’re confident you’ll find it helpful in identifying the best professional SEO services to meet your business’s unique needs.

About the Authors

Raechel Conover

Senior Writer, NAWBO Expert Reviews

Raechel covers HR, finance, technology, and small business software for the NAWBO Expert Reviews Team. As an experienced journalist and small business owner, she is passionate about helping entrepreneurs make informed purchasing decisions.

Jamie Ostroe

Editor, NAWBO Expert Reviews

Bringing more than a decade of editorial experience to the NAWBO Expert Reviews Team, Jamie is dedicated to ensuring articles are accurate and helpful. Her experience running a small business inspires her to help others choose the best products for their unique business needs.