Demystifying MWBE Certifications with Sheena Thomas
In case you missed it, our recent September Midday Masterclass, Demystifying MWBE Certifications, presented by Sheena Thomas, was an eye-opening session for business owners looking to leverage certification for growth. Sheena, a 25-year veteran in diversity certification and supplier diversity programs, shared her wealth of knowledge and experience, breaking down the often complex world of MWBE (Minority/Women Business Enterprise) certifications.
Sheena, who formerly served as the Executive Director of the North and South Central Texas Regional Certification Agencies, now leads Lengo Strategic Partners (LSP). Since 2016, LSP has helped minority and women business owners navigate the certification process with a 100% success rate. Their expertise and personalized support have been instrumental in helping businesses open doors to new opportunities.
Key Takeaways from the Masterclass
1. Certification as a Business Tool
Sheena emphasized that certification is more than just a label—it’s a strategic tool that can elevate your business. Certification formally designates that your business is at least 51% minority- or woman-owned, giving you access to supplier diversity programs, government contracts, and corporate partnerships. However, it’s important to remember that certification is an investment. There are application fees, and often, renewal fees, so business owners should evaluate whether they’re ready to see a return on that investment.
2. The Application Process: Patience is Key
Sheena walked attendees through the certification process, highlighting the importance of patience and thoroughness. Reviewers will examine your application and might request additional documentation—even if it’s something you’ve already submitted. While this can be frustrating, it’s part of the process. Certification specialists are human, and their goal is to ensure your business meets all criteria. Sheena’s tip: Stay calm, submit the requested information, and understand that it’s a natural part of the review process.
3. Certification Doesn’t Guarantee Contracts
One of the most important points Sheena stressed is that certification alone doesn’t guarantee you’ll win contracts. It’s a tool, not a guarantee. To get the most out of your certification, you must actively engage in networking, building relationships, and letting potential partners know you’re certified. Simply being listed in a database isn’t enough—companies often won’t even know you’re certified unless you proactively register in their vendor portals and follow up.
4. Networking is Essential
Networking plays a crucial role in leveraging your MWBE certification. Sheena encouraged participants to attend “meet the buyer” events, even before getting certified. These events offer opportunities to build relationships with decision-makers. And once certified, be sure to follow up with supplier diversity representatives, providing them with your capability statement to showcase your business’s strengths.
Watch the Full Presentation
If you couldn’t attend the live session, don’t worry! We’ve embedded the full video of Sheena Thomas’s masterclass below. Watch it to gain deeper insights into how MWBE certifications can benefit your business and learn about the step-by-step process of applying, renewing, and using your certification to its full potential.