NAWBO Chicago - West/South Connects | NAWBO

Thursday, September 22, 2022 -
8:30am to 10:00am

Content Marketing for Business Development – Become Visible in Today’s World 

Presented by Diane Yetter

There are many ways to generate business. Cold calling, paid advertising and random networking don’t generate the leads that most companies want as they require significant work to convert. 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Becoming Visible in Today’s World – it isn’t all about promoting what you sell but gaining trust with your potential customers and educating them about topics that are relevant so that when they need your products or services they already know you. 

People buy from people and more often from people that they have developed a relationship with.  Just having a web page won’t cut it any more – you need to have places where people can interact with someone they “know” and trust.

Join Diane Yetter of Yetter Tax and the Sales Tax Institute to learn more about building a personal and business brand that has the respect and trust of all kinds of constituents – clients, students, governments, and even just random people through the use of content marketing. Diane enjoys presenting on this fun marketing topic which she knows a ton about and has utilized in her business successfully for years!


Diane L. Yetter is the “Sales Tax Nerd ®”.  She is a strategist, advisor, speaker, and author in the field of sales and use tax. She is president and founder of YETTER Tax, a sales tax consulting and tax technology firm. She is also the founder of The Sales Tax Institute.   Diane works with clients to deliver a variety of sales tax services. 

Diane works with clients of all sizes and in myriad industries to deliver sales tax services ranging from tax technology to tax policy and planning and training.  She also regularly partners with other advisors to help them serve their clients.

As a speaker, Diane is frequently asked to present to industry groups concerning sales and use tax issues. As an author, Diane regularly contributes to various publications, has published three books and numerous articles concerning sales and use tax issues. She also is the author of the US Sales Tax Chapter for the IBFD VAT Worldwide Research Database.  Diane was invited to testify before the Senate Committee on Finance regarding the impact of the Wayfair decision on small businesses and remote sellers.  She has also appeared as an expert witness.

Diane was named in Accounting Today’s 100 Most Influential People in Accounting seven times between 2011 and 2021. As an entrepreneur, she was honored as Woman Business Owner of the Year 2020 by the National Association of Women Business Owners (NAWBO) Chicago Chapter. Her twitter handle, 

Her twitter handle, @SalesTaxInst has been one of Forbes Top 100 Tax Twitter Handles and @YetterTax is in the Accounting social media leaders.  She also sits on the Avalara Accounting Meta Influencers Roundtable.

Diane earned a BS in accounting and business administration from the University of Kansas in 1985 and an MS in taxation from DePaul University in 1994. Prior to founding the company, Diane was a state and local tax manager in the Chicago office of Arthur Andersen LLP, the sales and use tax director for the Quaker Oats Company and a sales and use tax auditor for the Kansas Department of Revenue.

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