A Message From Our President - Certified For Success | NAWBO

April is here and the weather has been improving! As I am writing this, we are enjoying gorgeous 60-degree weather with full sun. We’re feeling supercharged after a challenging winter and ready to hit the ground running.

We know that Spring brings renewal and growth, so this month we’re talking about the business certification process and the growth of your business. Let’s dive into it!

While it may not be for everyone, certifying as a woman-owned business (WOB) is an option for many suppliers or service providers and can certainly have its perks. That’s because more and more companies and municipalities are required to contract a percentage of their projects with certified businesses. If you hold any certification (woman-owned, minority-owned, etc.), you move to the top of their prospective bidder list because policy requires them to hire you and other certified businesses. Any opportunity that gives you an edge over the competition is probably worth considering!

So, certification can be beneficial for your business, particularly in certain industries. In time, you’ll likely gain increased visibility and opportunity, maybe finding yourself flush with financial and educational wins, maybe even holding long-term contracts! 

But deciding on the right path to certification and going through the process takes both commitment and perseverance. 

During a recent meeting of the West Town Mastermind Group, we discussed what it meant to be certified when a member mentioned it as one of the top challenges her business has had to face. What was supposed to be a brief 30-minute discussion turned into a two-hour conversation.

Personally, I’ve found that business owners believe that once they certify, abundance will flow and huge financial success immediately follows. Unfortunately, it takes time to get to that point. Success hinges on patience over anything else.

My company has been certified for more than 10 years, but for the first five years, nothing happened. Still, I continued renewing my certification because I understood that it should be a priority to maintain it. I did not give up, knowing eventually that something incredible would happen.

And finally, it did happen. I started receiving calls from larger companies that were bidding on contracts (with the city, county and/or state) and they were interested in hiring my company as a sub-contractor. All it took was signing a Letter of Intent and voila! 

If you are considering becoming certified, my advice to you is to get started! Your company will be listed in the respective certifying organization directory. You’ll get invited to participate in events hosted by the organization and you just have to show up! It really is that simple.

If you’re feeling overwhelmed about how to get started, my suggestion is to reach out to the Women’s Business Development Center in Chicago. They have the knowledge and expertise to show you the ropes, and you’ll be able to get certified with them in no time!

I hope this was helpful, and I am always here to support you. If you have any questions or thoughts, feel free to reach out. Thanks so much for spending part of your day with me. We truly are stronger together!

Best,

 


Elizabeth Colón

 

Related Posts

On the Money
September 21, 2022

If women business owners had the ability to improve one thing to open doors of opportunity for the...

Defining DEI&B
August 17, 2022

Building an inclusive culture isn’t just the right thing to do; it makes good business sense....

Seat at the Table
July 20, 2022

The word “advocacy” might sound overwhelming at first to a woman business owner who has never...

NAWBO Upcoming Events Blog
June 17, 2022

By Rosaria Cain NAWBO President   What’s Next? Beginning in July, our President-Elect Ania...

Culture Is Queen
June 15, 2022

Here at NAWBO, culture is vital. Everything we do, from our mission and values, to our goals and...

Nourish to Flourish
May 18, 2022

May is Mental Health Awareness Month and if any silver linings have come out of a prolonged...

Certified for Success
April 20, 2022

Getting certified as a woman-owned business takes commitment and more often than not grit. But it...

A Message From Our President - Life...
March 30, 2022

Have you ever wondered what life could look like once you leave your business? Have you always...

Beyond Your Business
March 16, 2022

When you first started your business, it was important to create the business you wanted—from the...

A Message From Our President: Mentoring...
March 02, 2022

Growing up, I never really had anyone to look up to. Not only that, but when I made up my mind and...

Generation Next
February 16, 2022

Throughout history, it’s always the responsibility of the next generation—and then the next—to...

Calling all Women of Vision- Have we...
February 09, 2022

  Calling all Women of Vision- Have we got a conference for you!   By Rosaria Cain NAWBO...

A Message From Our President: New Year...
February 02, 2022

HAPPY NEW YEAR! It’s been a wildly eventful couple of years, and 2021 has felt endless at times....

New Year, New Team
January 19, 2022

If you want to know a person’s character, look at the company they keep. That’s true too about an...

A Message From Our President: Looking...
January 04, 2022

Happy December! I don’t know about you, but I still find myself asking what year it is! After...

A Message from Our President: Leading...
January 04, 2022

Welcome to May! With spring in bloom and vaccination distribution well underway, we are beginning...

NAWBO PHX Blog
December 23, 2021

What a wild ride this year has been. Bring on 2022! By Rosaria Cain NAWBO President   This year...

2021 Year in Review
December 15, 2021

It’s been a year like no other for our community of women business owners. We kicked off 2021 with...

A Message From Our President
December 13, 2021

  The days are getting shorter and colder, but we still have time left in this year. For many...

A Message from Our President:...
December 13, 2021

As we head into Fall and the final stretches of 2021, I’ve been doing a lot of reflecting on the...