Member Spotlight – Lead

Nov 5, 2024

What’s the most important lesson you’ve learned about leadership as a woman in business?

Lemi-Ola Erinkitola
Founder
The Critical Thinking Child

One of the most important leadership lessons I’ve learned on my journey as a woman in business is the power of active listening.

As leaders, we often have a schedule that’s fully packed. When we do have time to speak with our colleagues, we are eager to share the valuable wisdom we’ve gained over the course of our career. It’s easy to default to leading conversations.

However, I’ve discovered it’s just as valuable to take the time to pause, breathe and listen. This can lead to surprising insights and opportunities. Each moment spent actively listening teaches us new things and fosters a culture of collaboration and trust. The biggest rewards come from opening ourselves to the perspectives, wisdom and lived experiences of those we lead.

By embracing active listening, I’ve discovered that I can elevate my leadership style, creating a more inclusive environment that ultimately drives my business forward.

Linda Forman
Owner
Linda Forman, CPA, P.C. 

NAWBO had an advisory board that was a confidential two-hour swat team of experienced members who gave advice on a business issue that another member had. We made suggestions where needed but noticed a common theme in our sessions. The business owner had a passion for her product/service and knew she had a better way than her competitors. It was her determination that gave her success, more so than the typical business planning advice. 

Here are some of the takeaways that we all shared as we advised on leading a business: 

  • Focusing your energy on where your company needs to go and how your clients/customers will be affected. 
  • Getting buy-in from your staff when presenting your ideas and LISTENING to their thoughts and changes 
  • Not taking all the glory from success but sharing it with those who helped. 
  • Not passing the blame for a failed idea when you are part of the problem. 
  • Not apologizing for your gender. Women too often sell themselves short when bullied. 

Jessica Freiburg
Managing Partner
Sassetti, LLC 

As a woman-owned business leader, I’ve learned that effective leadership blends empathy with assertiveness and fosters an inclusive environment where diverse voices are heard. In a partnership environment, like mine, collaboration is truly key; I always surround myself with smart, thoughtful people who share the same values and goals, and many of whom are also women.

Resilience has become another key to my leadership style – especially stepping into a role that has historically been held by a male. There have been many challenges along the way, and navigating those challenges requires adaptability and a proactive mindset, especially when it comes to technology and personnel.

Additionally, building strong relationships is essential; networking with other women leaders has provided invaluable support and mentorship. We also have to learn to embrace vulnerability, recognizing that it’s okay to seek help and share struggles. Ultimately, leadership is about inspiring others and cultivating a vision that encourages everyone to give their best. I strive to bring my best each day, and when challenges arise, I embrace the opportunity to learn and try again the next day. 

Mary Lawrence
President
Richards Graphic Communications, Inc. 

One of the most important lessons I’ve learned about leadership as a woman in business is the value of authenticity. I have found that influence and authenticity are inextricably linked. Only by being truly self-confident can we influence others to follow us. Embracing my true self has allowed me to lead with confidence and integrity. I realized that bringing my unique perspective fosters inclusivity and innovation.

Additionally, I’ve learned the significance of building strong relationships. Networking and mentoring have been crucial; connecting and creating a supportive community amplifies our voices.

Lastly, resilience is vital. Challenges are inevitable, but maintaining a positive outlook and adapting to change empowers not just myself but also my team. By embracing vulnerability and showing empathy, I create a culture where everyone feels valued and motivated. Ultimately, effective leadership is about inspiring others while staying true to oneself. This blend of authenticity, relationship-building, and resilience has shaped my leadership journey and will continue to guide me. 

Brandy Riley
Owner & Creative Director
Riley Design Studio

One important lesson I’ve learned about leadership as a woman in business is that true leadership starts with oneself. Each day, I make a conscious decision to improve and walk in integrity. This personal commitment shapes how I inspire and lead others.

Having a clear vision is crucial. Without it, leading effectively is challenging. A defined vision sets the direction and purpose, enabling me to lead by example and with intention. This not only motivates who I work with but also drives innovation and success.

Additionally, embracing vulnerability by sharing my challenges has allowed me to connect more deeply with those I work with, fostering a supportive and learning-focused environment. Leadership involves being visibly committed, resilient and inclusive – continually striving to empower others and pursue growth.

Ultimately, effective leadership means embodying the values you want to see in your organization and consistently acting on them to inspire change and progress.

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