Member Insights: Leading the Way | NAWBO

As the last year has tested even the strongest of leaders, what leadership trait has been the most important to you and why?
 

Lindrea Reynolds
LR Brand Consulting

This past year, collaboration has been the most important trait to me. I launched my business three months before the mandatory quarantine. As a founder who loves to meet new people and prefers in-person networking, quarantining was not an ideal situation for my business. But I understood the why and adapted quickly. I learned that I needed to tap into my existing network to start building my team and to identify ways to grow and sustain my business. I also collaborated with other small business owners who complemented my company’s core competencies. We combined our service offerings to bid on larger long-term projects. These collaborations provided new revenue sources and exposure to a broader audience in the national market. Teamwork and collaboration are crucial to innovating and sustaining any brand. It also provides a great opportunity to share new insights and learn from others. 

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