As an optometrist with an eye care clinic and an eyewear boutique, my biggest lesson during this pandemic was discovering how to quickly shift from a substantial brick and mortar to the newer “brick and click” model. Retail brick and mortar stores like mine are finding ways to change the way they do business. From telemedicine to shipping contact lenses to your door, this pandemic has taught me new and creative ways to do business and find other revenue sources to stay afloat.
It has also taught me that I am not good at Trigonometry. But that’s a whole other rabbit hole that we won’t dive into for the sanity of my now homeschooled 10th grader.
Diana Canto-Sims
Buena Vista Optical and La Vida Eyewear