Powering the Dreams of Women Business Owners | NAWBO

We all have “that moment” and I remember mine like it was yesterday.

I was working in corporate America, getting paid less than my male counterparts for the same work and knew I wanted more. I decided to take the leap and go into business for myself where I would not only have control over what I paid myself and others, but so many other aspects of my success.

That moment was the start of my dream as a woman business owner. Since becoming a member of NAWBO, my chapter as well as the national organization—and all the incredible people and partners who are part of these—have been helping to power it. They’ve provided everything I’ve needed to succeed, and even a few things I didn’t know I needed at the time.

A few short weeks ago, NAWBO held its National Women’s Business Conference, which was virtual for the second consecutive year, but as near in-person as an online event gets. There was fun, networking, education, inspiration, resources, awards, swag and more—all designed to deliver on the conference theme’s promise of “Power Your Dream.”

Whether or not you were able to join us this year, we hope you’re finding smart and creative ways to move your dream forward despite the challenges we’ve all faced these past two years. Here are tips from Inc. Magazine to inspire you in the weeks ahead to keep pushing:

1)    Don’t be afraid to fail: Constantly move outside of your comfort zone and remember that failure is an inevitable part of success.

2)    Seek feedback: Feedback is critical to your success too. This might come in the form of competitive research or input on an idea from your NAWBO sisters.

3)    Keep learning: The most successful founders and CEOs are some of the most avid learners. Read books, listen to audiobooks and take online courses.

4)    Become an expert: Look for ways to show off your expertise. Speak at an event, send out a media release or start your own blog or podcast.

5)    Ask for referrals: As you navigate the path of entrepreneurship, you’ll identify things you need, from a lawyer to capital. Ask your NAWBO sisters to whom they’ve turned.

6)    Minimize the negative: You’ll meet doubters along the way who won’t understand your vision. That’s okay—just don’t spend too much time with them. Surround yourself with people who inspire you instead.

7)    Build your network: If you want to really power your dream, you can’t do it alone. Network like it’s your job because the collaboration that results is truly invaluable.

8)    Dream BIG: Women often underestimate their potential and fail to dream big enough. Think about “why” you started your business and the legacy you want to leave.

9)    Believe in yourself: Believe you can do it and you’re part way there. Your journey might be rocky at times but be confident the challenges are worth it.

Lastly, remember NAWBO is here for you. As the voice of America’s 11.6 million women business owners for more than 45 years now, NAWBO has the connections, advocacy, education, resources and more to help you meet your dream—or exceed it.

If you missed this year’s National Women’s Business Conference, there are other upcoming opportunities to power your dream. Join us in-person in January in Tempe, Arizona, for NAWBO’s Leadership Academy 2022. In addition to strengthening our leadership together, we’ll move from steps to strides in our diversity, equity, inclusion and belonging efforts. I hope to see you there!


—Cristina Morales Heaney
  2021-2022 NAWBO National Board Chair

Related Posts

Upcoming NAWBO Events
November 15, 2021

At NAWBO, we are thankful for so many reasons. By Rosaria Cain NAWBO President   I am thankful...

NAWBO Chicago Board of Directors...
November 03, 2021

Name: Lynette DeRose Company: Supporting Strategies | Chicago Southland Role on Board: Treasurer...

Membership Insights: Power Your Dream
November 03, 2021

The last year has proven a little challenging for business owners. What have you done to continue...

Mary Balistreri Joins the NAWBO Chicago...
November 03, 2021

  Mary Balistreri Joins the NAWBO Chicago Board   This Fall marked an exciting new chapter for ...

Technology Takeaways For the Road Ahead
October 29, 2021

We really saw the value of technology during the pandemic; imagine the difference if COVID struck...

Continuing the Vision and Legacy
October 19, 2021

In 1975, there were no business organizations with membership open to women entrepreneurs, so a...

Upcoming NAWBO Events
October 15, 2021

Rebranding NAWBO and rebranding business is fraught with challenges.   For those of you who have...

A Message from Our President:...
October 06, 2021

As we head into Fall and the final stretches of 2021, I’ve been doing a lot of reflecting on the...

Communication Is Everything
September 15, 2021

Communicating internally with employees and externally with customers and vendors has always been...

Upcoming NAWBO Events
September 13, 2021

knoodle PR Director Katy Hansen interviews gubernatorial candidate Kari Lake in first program....

Upcoming NAWBO Events
August 20, 2021

President, Rosaria Cain     As we emerge from 2020 with a vaccine and a new way of looking at...

Caring For You Is Caring For Your...
August 18, 2021

Entrepreneurship has so many positives—your time is yours to control, you are building something...

NAWBO National Commends U.S. Senate...
July 27, 2021

NAWBO National looks forward to continuing work with SBA on behalf of women business owners....

Quality vs. Quantity in the Art of...
July 21, 2021

Scaling a business is a delicate art. As entrepreneurs, most all of us want our businesses to grow...

A Message from Our President: Quality...
July 07, 2021

During COVID, I did something a little crazy. As the pandemic was in full swing and my business...

A Message From Our President: #...
July 02, 2021

It’s June, which means summer is finally here! I don’t know about you, but I’m happy to finally...

Rooted in Advocacy
June 16, 2021

  There’s a time and place for everything, and for our #NAWBOVoice that speaks out for not only...

Leading the Way: The Ultimate Test
May 19, 2021

Whether you manage a team of two or 200, this prolonged pandemic has no doubt been the ultimate...

A Message from Our President: Leading...
May 03, 2021

Welcome to May! With spring in bloom and vaccination distribution well underway, we are beginning...

Minding the Rules
April 21, 2021

Compliance is a catch-all term for how well you mind the rules—the laws and regulations governing...