Article Library
With NAWBO, you'll reach new levels of success with your business. Use our article library to find advice on the business challenges you face every day.
Start Me Up: Profiles of Women Business Owners
- The Power of Networks: Sandy Stein used word of mouth marketing to spread awareness of her product
- Customer Service Leads to Growth: Cynthia Hengeli puts people first
Growing Your Business
- The Investment Gender Gap: become more financially savvy with this expert advice just for women
- Empowered to Talk to Your Attorney: use these tips to ensure a smooth relationship with your attorney
- Conferences: Attend and Prosper!: get the most out of educational and networking events
- Is It Time to Let Go?: become your company's true CEO
- The 7 Secrets to Reaching the Magic $Million Mark: aspire to grow your revenue
- Cashing Out: Hidden Business Assets: find out what to do when it's time to sell
Changing the Business Culture
- Flexibility Is Possible: create balance in your life through flexible work arrangements
- Ten Fascinating Career Women Who Made History: get inspired to transform the world of work
Marketing and Public Relations
- Online Tools to Grow Your Business: use the internet creatively to spread the word about your business
- Capture a Key Market: U.S. Hispanics: market your business to this key segment of the population
- TV Interviewing 101: find out what every reporter wishes you know
Staffing and Human Resources
- How to Build Your Business Bias-Free: follow these steps to defeat bias in your workplace
- Recruiting the Latest, Greatest Talent: attract and keep Generation X and Y workers
- Finding and Retaining Today's Best Employees: find and keep a top team
- Conflictology 101: resolve conflict in your workplace
Technology
- Move Your Office Online: run your paperless office smoothly with these online tools
- E-Commerce Basics: create an online shopping cart and start selling
- The Internet Second: use online technologies to beat your competitors
Expanding Your Business Internationally
- Good Show!: discover the rewards of participating in an international trade show
- Pricing Your Product for the Overseas Market: decide how to price your internationally-focused product
- Customizing Your Product Offering for the Global Market: adapt your product for targeted international locations
- Developing Sales and Marketing Materials for Overseas: ensure that your marketing materials are culturally and linguistically correct
- Spotlight on Brazil: find out if this global market is for you
- Spotlight on Italy: get ready to enter this exciting international market