There are many ways to create a top-performing social media strategy in the 21st century. But before you can begin, you will need a workable game plan. It's a good idea to start by asking yourself a series of questions. Who is your audience? What interests, inspires or moves them? Where do they live online? In this post, we’ll explore these questions in more detail.
Find Out Where Your Posts Are Most Effective
Your logical first step should be to find out where your posts get the most engagement. Which of your social media channels consistently get the most likes, clicks, and shares? By increasing your presence on these channels, you'll be able to get a much better response and one that leads to a corresponding increase in the number of visits to your website.
Meantime, you should also be aware of the places your content doesn't do as well. It may be worthwhile to explore why. What are the things you do that turn off potential customers on these pages? It may well be that your presence in certain areas is too perfunctory. By stepping up your presence and paying more attention to the trends that prevail on these pages, you may reap positive results.
Make a List of Top Performing Keywords
One of the very best things you can do to maximize the effectiveness of your social media strategy is to make a list of the top performing keywords. These are the words that your target demographic will be searching for most often. By making the most prominent use of them, you can more easily ensure that your own content will pop up more often in the search results.
Always Pay Attention to What Your Rivals Are Doing
It's always an excellent idea to pay close attention to what your competitors are doing. They may well be making use of a whole new host of techniques that are truly outside the box. For example, they may be using a new set of keywords that you never thought to rely on.
Whatever their techniques are, if they seem to be hogging up the likes and clicks that formerly yours, you will need to do something to steal your thunder back.
If it means aping some of their tactics, such as using some of the same keywords or creating an account on a brand new social media site, don't hesitate to do it.
Set Realistic Goals for Your Social Media Presence
The time that you spend creating content for your social media pages should always be well spent. The ultimate goal is obviously to drive more traffic to your website. For this reason, everything you post should be crafted with an eye toward garnering the maximum number of likes, clicks, and shares.
Keep an eye on the kind of posts that your viewers respond to in the most favorable fashion. It may be a certain item that you have for sale or it may be a certain set of keywords that you are using. Whatever the "secret ingredient" is that makes those kind of posts more effective than others, make a point to utilize it more often.
The more viewers you have on certain highly influential social media pages, such as Facebook, Instagram, or Twitter, the more clout your business will have. Set goals to increase your number of viewers on these pages. Post polls, ask questions, and note the responses that you receive. It's up to you to do all in your power to keep your viewers as engaged and responsive as possible.
If You Need to Pay for Exposure, Do It
One of the biggest dilemmas that some business owners face, particularly in the beginning, is whether or not to pay for more exposure. If you are in the early stages of getting established on the web, getting your posts "sponsored" can be an excellent way to get your name out there.
There is no need to feel any guilt over paying for a little bit of exposure. The goal is to garner a little extra attention for your business. The important thing is to make sure that the post you select to be sponsored is fully loaded with the most effective SEO content so that it will attract the widest and most favorable response.
Make Sure to Create a Unique Identity and Persona
One of the most difficult things for a business owner to do is create a completely unique identity and persona. But this is exactly what the top businesses in your chosen genre have managed to do. And if you want to join them at the top, you will need to do likewise.
When you create posts for your social media pages, it's a good idea to write them in your own voice, from your own perspective. Don't feel compelled to follow the "party line" on a particular hot topic. If you have a unique take or perspective to contribute, don't hesitate to do so. The more unique content you post, the more quickly you establish a unique identity.
You Will Need to Hire a Team of Social Media Marketing Experts
One of the best things any business owner can do is recognize their own limitations. Not everyone is qualified to instantly grasp the intricate details of marketing their own business on the web. Perhaps the most important thing you can do to increase the effectiveness of your social media strategy is to hire a team of experts.
These are the pros who know how to craft a marketing strategy that will reap positive benefits. They are the ones who know the best keywords, the best social media pages to post on, and the best ways to elicit responses from your target demographic. Hiring a team of qualified pros will help you reach a wider and more engaged audience that will be eager to buy from your store.