Diana Canto-Sims | NAWBO

Diana Canto-Sims

A "Brick and Click" Store

Guest Author: 

As an optometrist with an eye care clinic and an eyewear boutique, my biggest lesson during this pandemic was discovering how to quickly shift from a substantial brick and mortar to the newer "brick and click" model. Retail brick and mortar stores like mine are finding ways to change the way they do business. From telemedicine to shipping contact lenses to your door, this pandemic has taught me new and creative ways to do business and find other revenue sources to stay afloat.