New Member Kits
Chances are that your new member kit is the first contact you’ll have with a member after they’ve joined. First impressions count, so be sure to make a splash!
Key Elements of a New Member Kit:
- Personalized Welcome Letter
- Preferably from the Chapter President
- Download: Three Sample Welcome Letters
- Outline of Chapter Benefits
- Try to avoid the “feature puke”. Rather than just listing your chapter benefits with bullet points, show how the member can get the most out of them. Compare the following:
- Monthly Chapter Newsletter
- Educational Programming
- Networking Opportunities
Or - Our Monthly Chapter Newsletter – to keep you on top of current issues essential to your business
- Educational Programming – expert advice from marketing, technology, and strategic planning gurus to help keep you ahead of the curve
- Networking Opportunities – connect with other local decision makers, not their marketing staff
- Try to avoid the “feature puke”. Rather than just listing your chapter benefits with bullet points, show how the member can get the most out of them. Compare the following:
- Calendar of Upcoming Events
- With RSVP instructions if possible. Better yet, include RSVP cards for the first few events to make it as easy as possible to sign up!
- Committee/Volunteer Opportunities
- An involved member is more likely to renew – encourage new members to participate as a volunteer right from the start.
- For examples, see "Organizing and Working with Volunteers" in the Managing Your Chapter section of the Chapter Resource Center.
- Contact List
- Make getting answers simple for your members. Include a list of all key contacts with their title, phone number, and email address.
- Member Demographic Information Sheet
- Take advantage of NAWBO’s new technology by asking new members to complete a demographic profile questionnaire.
- Download: Member Demographic Information Sheet
- Membership Certificate
- Let them show their membership with pride.
- Download: Sample Membership Certificate