As a woman business owner and community leader, how do you leverage your voice and unique position to champion specific causes or drive meaningful change within your community, and what impact have you observed from these efforts?
Diana Leza Sheehan
Founder & Principal
PDG Insights
As a Latina founder, I feel it is imperative to use my platform to give a voice to Latino consumers. Many companies and organizations just assume that they are effectively targeting Latino consumers by translating their messaging into Spanish. It is often said that the U.S. Latino population is not a monolith. In fact, we are a mosaic of different cultures, countries of origin and ironically even language to a degree. As someone in marketing research and consumer insights, I have a unique opportunity to help organizations better understand how unique and different we are. Through my U.S. Latino Pulse Study, I use my thought leadership about Latino consumers to help raise our voice on both business and social issues. I’ve seen how this work can shift mindsets—encouraging brands to move beyond assumptions and start building real, meaningful connections with our community. It’s incredibly rewarding to see companies begin to listen more intentionally, ask better questions and ultimately create messaging and products that reflect who we truly are.